Triple Seal group of companies, which includes Triple Seal Ltd., Independent Mirror Industries Inc., Southwest Glass, Eastern Float Glass and the newly-acquired Triple Seal Rexdale, has completed a rebranding that will include the launch of a new name, logo, tagline and website. Triple Seal Group of companies will begin operating under the new trade name, Saand, effective immediately. The rebrand is the positive outcome of continuous growth by acquisitions made over the past 40 years, as well as a necessary means to unite its business units and eradicate the confusion associated with its current naming conventions, according to a company release.
“The rebranding represents our evolution over the past 40 years and signifies our future direction,” says Hilton Berger, vice president of Saand. “We offer our customers a variety of different glass and fabricated glass products and we needed a brand to reflect that. The stylized icon was designed from the microscopic glass crystal structure and represents an element that is at the core of everything we produce. The circular shape also represents the unification of our business units as one.”