UK-Based Bi-Fold Door Maker Ready to Tackle U.S. Market

Origin president Ben Halvorsen (center) talks with Venice Chamber of Commerce CEO John Ryan and Venice mayor John Holic at the local opening of Origin’s new U.S. headquarters in April. (photo: Origin)

Origin president Ben Halvorsen (center) talks with Venice Chamber of Commerce CEO John Ryan and Venice mayor John Holic at the local opening of Origin’s new U.S. headquarters in April. (photo: Origin)

UK-based aluminum bi-fold door maker Origin has opened its first U.S. headquarters in Venice, Fla. According to Origin USA president Ben Halvorsen, the reasons for expansion across the pond were many.

“First, America is still the best place in the world to do business,” he says, adding that the U.S. provides “plenty of room in the bi-fold market.”

Origin prides itself on the “your lead time, not ours” mantra it has leaned on over the past five years—something Halvorsen says has grown on customers. The company, which was founded 13 years ago, always saw a market in the U.S. and felt it could import from the UK and deliver accordingly, but the ocean freight time wouldn’t coincide with the lead time commitment.

So 18 months ago, Origin saw an opportunity to pounce on the American market while maintaining its operational integrity, and it took advantage. The company moved into an 8,000 square-foot facility in the Gulf Coast region, filling it out with offices, a production center to manufacture and a showroom.

Origin held a local opening for its U.S. headquarters in April but hadn’t made a major announcement until this week.

The company anticipates its extension into the U.S. market will create approximately 50 jobs within the next two to three years. Halvorsen also expects a relatively quick expansion in the region before, ideally, opening more facilities in other parts of the country in accordance with its “medium- to long-term plans.”

While Halvorsen says Origin’s product “holds up very well in hurricane zone districts,” its U-value performance and capabilities in colder climates “lends itself well to the North, South, East and West.”

Origin’s main facility is located in London and services all of the UK and parts of Europe and the Middle East. Now, it’s time for the company to tackle the States.

“What we’re most excited about is the vision of thousands of Origin doors being installed throughout the country in homes and businesses,” says Halvorsen. “… In America, there are so many different types of architecture and design, that the opportunities are endless. That’s what really excites us.”

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