PPG Stays Busy with Recent Changes
by Penny Beverage
Spring is usually said to be a time of change. But this year, several in the industry’s midst have decided to turn the tables and make some big changes in the winter, including Pittsburgh’s PPG Industries. The company shocked the industry on November 16 when it announced that Garry Goudy would be leaving its automotive replacement glass division to become vice president of automotive refinishing, effective December 1, 2001.
A native of Meaford, Ontario, Goudy had joined subsidiary PPG Canada Inc. in 1970 as a sales and marketing trainee in Toronto and then moved through the ranks of sales and management assignments in Canada. He went to PPG’s headquarters in 1988 and progressed through a series of general management positions in flat glass before being named general manager of auto replacement glass in 1994. He was named vice president of automotive replacement glass in 1997.
Goudy said he is looking forward to the change of positions.
“I am very much looking forward to joining PPG’s global refinish coatings team. Through a series of acquisitions, new product and program initiatives, the business has positioned itself to deliver superior value to our customers and solidify our leadership position,” Goudy said. “I feel fortunate to have the opportunity to lead the charge.”
Corporate development vice president Dave Sharick has taken over Goudy’s position.
Sharick has a background in accounting and has held a series of financial positions within the glass area, including the position of controller.
“I’m excited about the prospects ahead of us. One of our key goals is to help our customers grow. We have a number of initiatives in place to accomplish just that,” Sharick said.
Stronger Coatings—Less Glass?
Goudy’s move is the first in what is expected to be a series of moves by glass segment executives into finishes. In mid-November, the company announced that in an effort to strengthen its high-performance coatings business, it was expanding the “size and reach of sales and service, improving local market access and simplifying its product line under a single-brand strategy.” This business includes acrylic urethanes, epoxy primers and top coats, silicone acrylics, moisture cure urethanes, vinyls, silicone alkyds, acrylic waterborne coatings, industrial alkyds and other specialty coatings, according to the company.
Howard Combs, director, high-performance coatings, said these changes are in response to customer feedback, which revealed customers wanted easier access to PPG’s coatings and stronger local market service. “Local markets now have ready access to our products,” said Combs in a news release issued by the company, “and we are able to provide support through an established team of dedicated, well-trained, high-performance coatings field experts, along with an extensive network of knowledgeable local market representatives operating out of PPG stores and locally based dealers positioned to handle all service requirements.”
In other segments of PPG, Maurice Peconi, electronic commerce and insurance services vice president, has been elected corporate development vice president (to replace Sharick) and automotive refinish vice president Douglas C. Hepper has been elected market initiatives vice president for PPG’s coating businesses. Karen Welsh, formerly with glass communications, has also taken a new position within the company’s architectural coatings segment.
|PPG ProStars Drives Repairs
In addition to all that has been going on under the roof of PPG in Pittsburgh, its automotive replacement glass marketing alliance with retail glass shops, PPG PROSTARS, has been making its way around Pittsburgh in a new effort with Pittsburgh-based Ryan’s Auto Glass. Together, the companies have been trying a new marketing technique by setting up windshield repair tents outside area malls, along with kiosks inside the malls, to gather more repair business.
Both submitted a similar news release encouraging repairs to PRNewswire on November 16.
Jeff Zukerman of Ryan’s Auto Glass, along with the assistance of PPG Prostars, held a grand opening for the first of these tents at Ross Park Mall in Pittsburgh on November 24, two days after the Thanksgiving holiday. However, it had been in business for several weeks before the official grand opening. “This one is successful, so we’re talking about doing five more,” Zukerman told AGRR. “The cold affects us a little bit, but the tent is great and we’ve had a lot of people pulling up. Plus, we have a kiosk in the mall promoting it.”
Ryan’s Auto Glass already has three other fixed locations all around Pittsburgh, and has been a Prostars-affiliated shop since the program’s inception three years ago. The company itself has been around since 1952.
As for Prostars’ involvement in the venture, Zukerman said PPG Prostars sponsored the event. However, Jack Maurer of Scott Pipitone Designs, PPG Prostars’ public relations firm, said it was not a joint venture at all; the company is merely helping one of its Prostars companies. “Basically, what it is, is one tent at Ross Park Mall that he [Zukerman] was interested in experimenting with and because he is a Prostars participant, we helped him with that,” Maurer said. “The whole characterization of it being a joint venture is not correct. He had come to us to see if he could get some help in terms of marketing, but it’s his tent.”
Ultimately, Prostars could assist its other participants with similar efforts, Maurer said, if this experiment goes well.
In addition to helping Ryan’s Auto Glass market the tent effort, PPG Prostars helped them obtain several thousand windshield savers to distribute at the grand opening from the National Windshield Repair Association, which is based in Harrisburg, Pa. “[PPG Prostars] had put up the money for Ryan’s in order to get the patches and then they were going to bill Ryan’s on the back end for them,” Maurer said.
Previously, Ryan’s Auto Glass was not an NWRA member, but joined recently.
At press time, Ken Scott of PPG Prostars, who worked directly with Ryan’s Auto Glass on this project, was not available for comment.
Guy Vogel, general manager of Montco Glass in North Wales, Pa., said PROSTARS told him about this program on December 11, and said that currently it is exploring the concept. “We already do repairs and we’re a totally mobile business, so we’re not sure how helpful it would be to us. It depends on the cost of participation in the program, too,” he said.
At press time, Vogel said his shop had not actually been invited to participate in this program, but he did expect it to be an option once the program is fully in service and no longer just an experiment.
AGRR contacted several other PROSTARS shops that had not heard about this program.
The project fueled speculation that PPG Prostars was working to increase the percentage of repairs among its Prostars members in certain locations. Insurers often review such percentages and occasionally obligate minimum repair levels contractually.
Penny Beverage is the editor of AGRR magazine.
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