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November/December 2002

Off the Line

    oem news from detroit

 

RESEARCH
PPG Conducts Color Survey in North America and Europe
Pittsburgh-based PPG Industries has conducted its annual color popularity survey for the 2001 model year and has ended up with the usual results, according to William E. Michael, PPG director of global color technology-automotive coatings.

"Over the last few years silver has significantly increased in popularity among consumers, displacing green as one of the most popular colors," Michael said. "White and red—and blue in Europe—continued to maintain their traditional popularity in the color palette."

According to PPG, silver led North American vehicle color popularity with 19 percent of the market, while white and red decreased to 16 and 15 percent, respectively, compared to the 2001 model year.

GLASS
Template Cars On the Rise
What’s known as the “template car” is becoming common in Detroit, according to an article in the September 13 Sporting News. The template will mean more cars—particularly in the NASCAR arena—with standard body location and similar builds, along with a standard measurement of 60 inches from the top of the windshield to the middle of the rear tires. 

 

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