VOLUME 6 - ISSUE 6  
NOVEMBER/DECEMBER 2004

Price Points

2004 Dodge Ram 2500, Backlite

For its recurring Price Points department, AGRR surveyed five major cities in the United States for a (non-slider) backlite replacement on a 2004 Dodge Ram 2500. As usual, the companies were told that insurance will not be involved and the customer wished to pay for the backlite out of pocket. Results are listed below.
 

005 Dodge Ram 2500
NAGS Part No. DB10077ē 
NAGS List Price: $1453.70




Atlanta                     Price                     % Off NAGS 

Shop #1                   $975.00                     32.9%
Shop #2                   $365.00                     74.9%
Shop #3                   $357.91                     75.4%
Shop #4                   $650.00                     55.3%
Average                    $586.98                     59.6%
Median                     $507.50                     65.1%

Fredericksburg, Va.  Price                     % Off NAGS 
Shop #1                   $975.00                     32.9%
Shop #2                   $625.09                     48.4%
Shop #3                   $750.00                     57.0%
Shop #4                   $354.25                     75.6%
Average                    $676.09                     53.5%
Median                     $687.55                     52.7%

Las Vegas                 Price                     % Off NAGS 
Shop #1                   $975.00                     32.9%
Shop #2                   $320.00                     79.4%
Shop #3                   $300.00                     78.0%
Shop #4                   $366.66                     74.8%
Average                    $490.42                     66.3%
Median                     $343.33                     76.4%

Lincoln, Neb.             Price                       % Off NAGS 
Shop #1                    $975.00                    32.9%
Shop #2                    $559.00                    61.5%
Shop #3                    $345.00                    76.3%
Shop #4                    $255.13                     82.4%
Average                     $533.53                    63.3%
Median                      $452.00                    68.9%

Seattle                     Price                         % Off NAGS 
Shop #1                   $975.00                    32.9%
Shop #2                  $650.00                     55.3%
Shop #3                  $300.00                     79.4%
Shop #4                  $973.72                     33.0%
Average                   $724.68                     50.1%
Median                     $811.86                     44.2%


Natíl Average       $602.34             58.6%
Natíl Median        $592.05             59.3%