Volume 8, Issue 2        March/April 2006

 

W G R  R e p o r t s
r e p a i r   n e w s 

INDUSTRY

NWRA Board Members Re-elected

The National Windshield Repair Association held an open board meeting at its annual conference in March, during which time the offices of president, vice president and secretary/treasurer were up for election.

All three current officers were re-elected for another term. Paul Syfko of GlassMedic remains as president, Dave Casey of Superglass Windshield Repair continues as vice president and Dave Taylor with Cindy Rowe Auto Glass returns as secretary/treasurer.

COMPANIES

GlasWeld Launches New Brand Identity, Opens East Coast Office

GlasWeld, an Oregon-based manufacturer and international supplier of glass repair equipment, has announced the launch of its new brand identity. The initiative includes a new logo, website overhaul, product branding and collateral updates. The visual identity represents GlasWeld’s forward movement within the glass repair industry.

“GlasWeld has undergone a major transformation with our new brand, and especially with the launch of our new web site,” said Mike Boyle, president of GlasWeld. “We are a sophisticated company that puts a great deal of time into industry improvement, product research and development, and service excellence. We chose a look and feel that truly illustrates our tag line of ‘Reflecting Excellence in Glass Repair.’ And our new brand shows this.”

The new logo was developed to show a progression from the previous identity without the loss of existing brand awareness. 

“With our new identity, we wanted to convey a respect of where we’ve been over the last 25 years, while also providing a feeling of moving forward,” said Lori Patch, marketing director for the company. “The sleek look of the logo retains our strong history while displaying the fact that we are an innovator in the industry.”

Within the GlasWeld brand, the company’s main product lines have also been restructured. The company has launched its new system for scratch removal, the G Force™ Scratch Removal System, and its professional windshield repair system, the G Fusion™ Auto Glass Repair System. Subsidiary products in the G Fusion line include the ProCur ™ UV curing light and the ProVac™ injector. 

The company launched its new web site at www.glasweld.com, which has been completely redesigned and restructured to better inform its visitors. The site provides a complete overview of GlasWeld’s products and services, capabilities and other information. 

Additionally, the company has opened a new East coast office. The new facility, located in Raleigh, N.C., will serve as a training hub for the eastern side of the country as well as a key location for product development, testing and sales.

“This expansion of our U.S.-based operations is the logical next step as we move forward in the glass repair industry,” said Mike Boyle, president of the company. “With this facility, we will be able to maximize our availability and services both to our east coast clients, and our customer base as a whole.”


INDUSTRY

NOVUS Introduces New Franchises

NOVUS has inaugurated four new franchises in February. The four franchisees are finishing up their training in Savage, Minn. and were set to begin operations in March. Each new franchisee will be operating a mobile auto glass repair and replacement business.

Alan Dulis will be serving Wicomico and Worchester counties in Maryland and in Sussex county in Delaware;

Ken Mayer’s franchise will serve Collin County in Texas;

Troy Kunzler will be operating his business to serve Box Elder, Cache, and Rich Counties in Utah; and 

The business operated by Rodney and Kim Rust will do work in Antelope, Blaine, Boyd, Brown, Cherry, Garfield, Holt, Keya Paha, Knox, Loup, Pierce, Rock, and Wheeler counties in Nebraska. The Rusts will also serve Tripp, Gregory, and Ben Homme counties in South Dakota.

Dee’s Windshield Repair Partners with Windshield Replacement Company

Dee Berge-Morse, owner of Dee’s Windshield Repair Inc. and a member of the National Windshield Repair Association (NWRA) board of directors, has formed a partnership arrangement with New View Auto Glass, a replacement-only company she has shared a working relationship with over the past five years.

Timothy Kludt is the owner of New View Auto Glass.

“We have been passing jobs back and forth for years and when I found that I had to move because Harley-Davis was taking over all the space in the building where we had been located, Tim suggested to me that we join forces,” said Berge-Morse. “It seemed to me that we would make a good match,” she added.

The two companies have opened a joint location in Midway City, Calif., from which they do business, but they retain their separate corporate identities and staff. “Dee’s Windshield Repair is not changing its ethics,” she explained. “We are still repair only, but now we can service customers better for both our repair and New View’s replacement capabilities. Each of us offers a complementary service.”

New View's primary business is mobile, while Dee's does repair in-shop. “They are out in the vans replacing the glass and we are here in the shop doing the repair,” she explained. “We've merged our businesses to share expenses and to offer customers either service that they need.”

Previously, New View Auto Glass had been located in Stanton. The new location in Midway City is about two miles from Dee's old location, and Berge-Morse does not think it will be a problem for her customers to find the new location.


AGRR
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