Volume 9, Issue 6 - November/December 2007
Is Green Right or Left?
For those that didn’t attend the National Windshield Repair Association (NWRA) conference in Las Vegas in November you missed, in my humble opinion, the most informative and telling discussion I have ever heard presented at a NWRA conference. While there where many informative parts presented, the timeliest was the presentation on windshield repair “being green” by Mike Boyle of GlasWeld Systems.
The information wasn’t just about windshield repair being a green alternative to replacement, but it also presented facts and statistics relating to consumers’ buying habits, eating habits and trends in thinking and living and lifestyle choices. This information showed where we are headed as a country.
Perhaps some in attendance may have initially thought the NWRA was moving far to the left, but to most I think it quickly became apparent this isn’t about politics at all. It is about reversing decades and perhaps a century of excesses in consumption and thoughtless self-indulgent behavior.
The How of It All
The Old Way
We should be promoting the green benefits of repair as the primary benefit of repair over replacement. This benefit cannot be denied. One can argue even the economical benefit of repair over replacement if they want. But the green benefits cannot be argued or ignored. For once repair has the ability to be in an offensive position in the auto glass market. For years “repair” has been in a defensive posture, always on its’ heels, reeling for one attack after another.
Now the green climate of the world has changed opening a door for environmentally friendly products and services of which repair is both. You as a businessperson can and should align your company so you can in all good conscience benefit from your service. I say “in all good conscience” because you too need to do more than just say you’re green because you repair—that isn’t enough. There are many, many things you can do to either save energy or resources to participate honestly in slowly becoming green.
On the Offense
It is time the repair industry stick its chest out and hold its head up. (And, for those that may be wondering, I’m a registered Republican.)
Kerry Wanstrath is president of Glass Technology Inc. in Durango, Colo. Mr. Wanstrath’s opinions are solely his own and not necessarily those of this magazine.