Volume 10, Issue 4 - July/August 2008
How to Drive Traffic to Your
The first thing you should do is to hold an open house. Although you want everyone in the community to know about your business, you’re going to have to proceed in stages.
The real purpose for doing this is to collect names, phone numbers and e-mail addresses. Later, you’ll be able to send out coupons or other offers for residual sales.
The door hangers are inexpensive if you make them on your computer and print them out yourself. There also are many do-it-yourself printing businesses that specialize in these types of printing projects. Just check your local yellow pages.
I also recommend you rent a jumping balloon and make sure you mention this fact on your door hanger. This is inviting to busy, on-the-go parents with kids. Once the event has started, the jumping balloon also acts as an attention grabber to cars and pedestrians passing by. The best day of the week for an open house geared toward retail is Saturdays. Serve hot dogs and soda and collect names and e-mail addresses just like in Stage One. Offer an event special like “Half-Off Chip Repairs” for the first hour or “X Percent Off Any Glass Replacement.”
You don’t have to spend a lot of money and the goodwill and contacts you make are well worth the expense you do have. Don’t expect to make a lot of sales during the event, but rather view this as a marketing opportunity to let the public know that your business exists.Good luck.
Bob Theriot Jr. is the author of “Pounding The Pavement – Tools, Techniques and Inspiration for Succeeding in Sales.” He also serves as sales & marketing manager for Southwest Auto Glass in El Paso, Texas. He can be reached via e-mail at firstname.lastname@example.org. Mr. Theriot’s opinions are solely his own and not necessarily those of this magazine.