Going Green with Windshield Repair
by Mike Boyle
Most consumers feel good when they recycle. They like feeling that they
are helping to save the earth and reduce the enormity of their carbon
footprint when they recycle everyday items such as cans, bottles and even
newspaper. They may have changed out their light bulbs, taken public transit
or even cut down on their paper consumption by printing less or switching
to online bill pay. However, driving home from work everyday, many do
not realize that the glass they are looking through cannot be readily
recycled, and, if damaged, presents another opportunity for them to be
This is where the National Windshield Repair Association (NWRA) is working
to educate consumers. If a windshield is damaged and can be repaired,
the NWRA wants consumers to see that repair is not only cost- and time-saving
but, more importantly, that it is the greenest option.
Recently, I have been speaking about the importance of building sustainability
into the glass industry, citing the enormous amounts of glass entering
landfills and the environmental benefits of repair. Based on a scientific
analysis of energy cost for producing glass, recent projections have shown
that a 20 percent increase in glass repair worldwide would result in a
carbon emissions reduction of 57 million metric tons. And, with an average
windshield weighing about 25 pounds and 11 million windshields being replaced
annually, an astonishing 275 million pounds of glass is being put into
our landfills every year.
Most consumers are not aware that glass repair can have such an enormous
impact on the environment. A shifting economy calls for changes in business
operations and incorporating sustainable practices is vital to moving
companies and brands into the future.
So what are you waiting for? Promoting our green message at the grassroots
level will help the NWRA and help your business, too. When a consumer
inquires about windshield damage, if it is an option, be sure to carefully
explain the benefits of repair—including how environmentally friendly
On a larger level, the NWRA is committed to getting its green message
out, with an aggressive marketing campaign to let consumers know the environmental
benefit to windshield repair.
“On a larger level,
the NWRA is committed to getting its green message out,
with an aggressive marketing campaign to let consumers know the
environmental benefit to windshield repair.”
Introducing the GGCA
To that end, the NWRA is also pleased to announce its inclusion in the
newly created Global Glass Conservation Alliance (GGCA).
The GGCA is a not-for-profit organization dedicated to reducing the energy
impact of glass upon the earth. The GGCA promotes the repair, restoration,
reuse and recycling of all types of architectural and automotive glass.
The forward-thinking NWRA board has expanded the NWRA to encompass the
GGCA. The GGCA has three divisions, one of which is the NWRA, dedicated
to repair as the first option for auto glass.
The NWRA believes that the inclusion of the association in the GGCA will
provide new business opportunities for members as well provide an easier
message for consumers to understand. Moreover, it will afford members
the opportunity to get their message out to a wider audience.
The NWRA board of directors appreciates your continued support as the
association continues to adapt and grow in the future. Together, we will
continue to support repair as the first option, as well as the most environmentally
Look for more information about this exciting endeavor in future issues
Also, do not hesitate to contact the NWRA with any questions you may have
about what you can do to encourage repair as the first, and greenest,
Remember, together we can save consumers not only time and money, but
can help them reach their goal to be environmentally conscious.
Mike Boyle is president of GlasWeld in Bend, Ore., and serves
as president of the National Windshield Repair Association (NWRA). Mr.
Boyle’s opinions are solely his own and not necessarily those of this
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