Power in Numbers
by Mike Boyle
Often industry sectors can work together to achieve a common goal. Such
is the case with the recently formed Global Glass Conservation Alliance
(GGCA), of which the National Windshield Repair Association is now a part.
Within the GGCA, three Councils come together to achieve one common goal:
to promote the repair, restoration and recycling of all types of architectural
and automotive glass and the development of technology that helps conserve
and reduce the energy impact of glass upon the earth.
Is this important to NWRA members? Of course. But our members have realized
there is power in numbers and have opted to unite with two other industry
groups to achieve this goal.
The other two Councils that make up the GGCA are the Scratch Removal Council
and the Recycling Council, and I’d like to take this opportunity to share
a bit about these with you.
Scratch Removal Council
It’s no secret that most windshield repair system manufacturers also create
systems for removing scratches and blemishes from architectural glass.
The GGCA differentiates between auto glass repair and scratch removal,
so that our vision and make-up might be more clear to those we approach
to promote our goal. Likewise, many flat glass manufacturers and others
who utilize glass, such as door and window manufacturers, aren’t even
aware that removing scratches from glass is possible.
Our aim is to show them (and consumers) that this scratch removal not
only is possible, but that it will also help them to reduce waste, which
is good for the environment and for their pocketbooks.
This Council will be dedicated to meeting the needs of the architectural
glass restoration industry specifically—but also to promote new scratch
removal technologies and to disseminate the availability of such technologies
and services to the industry and to the general public.
“We are working now to
expand the use of repair.”
The GGCA also encompasses a council called the Recycling Council. It focuses
on turning discarded glass into usable products with new uses. This could
mean the recycling automotive and flat glass products. The ultimate goal?
To reduce the amount of glass that goes into landfills and to reduce its
impact on our earth.
Those who might wish to join this particular Council are those that are
devoted to glass recycling, or have come up with innovative ways to use
discarded glass in a functional way.
The original name of the council was the “Reuse & Recycling Council.”
However, the term “reuse” had caused concern, with some thinking
it implied that the alliance was promoting the reuse of windshields
as windshields. This is not the case. In an attempt to clarify these concerns,
the term “reuse” has been removed, leaving only the term “recycle”
to incorporate all instances where glass is used for purposes other than
its original intent.
Where Does NWRA Fit In?
Though the NWRA has joined together with these two other groups, it still
remains intact, and now acts as a Council of the GGCA.
Though the NWRA was originally founded to promote the legitimacy of windshield
repair, that’s no long our main focus—we are working now to expand the
use of repair. We’ve found that the awareness of windshield repair has
grown tremendously over the years, and so it only made sense to take the
next step. NWRA acts as a forum for the exchange of ideas among members,
and a catalyst for selling the green aspects of windshield repair to the
consumer who may not understand the effect of a replacement windshield
on the environment.
Are we still tackling other issues that come up for windshield repair
technicians? Always, and I look forward to bringing more details on some
of our efforts in future columns.
If you’re a member of any of these industry groups, or are a repair technician
that has yet to join NWRA, we urge you to join us now. This is an exciting
time for the NWRA and the GGCA, and we hope you’ll be a part of it.
Please visit www.glassconservation.org
for more information.
Mike Boyle is the president of Glass Mechanix Bend, Ore. and serves
as president of the NWRA and the GGCA. Mr. Boyle’s opinions are solely
his own and not necessarily those of this magazine.
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No reproduction of any type without expressed written permission.