Not One Customer …
In response to your branded article in the September/October issue of
AGRR™ magazine (see page 40), I have yet to have any customer ask about
glass brand. In addition to my windshield business, I also have an exhaust
shop and oil change facility. Brands are a huge part of that business
as customers use the Internet to investigate brands, sound and performance.
Most customers are not educated enough about the glass in the car to be
concerned, though. Likewise, insurance companies only specify new glass
and will seldom pay for the upgrade, and the consumer is very price-driven
in the process—whereas in oil and exhaust they will pay for the upgrade
to premium products because of the advertising and education done by the
I appreciate your magazine and the information you provide.
Blake’s Glass and Muffler
1 in 100
In response to the article “Branded!” virtually no one talks about brands—maybe
1 in 100, maybe. I have owned a one-man shop for more than 30 years and
the main concern I hear is from consumers who are concerned about their
premiums being raised due to claims. And, if consumers don’t have insurance,
they want [the job done] for nothing. They do not care about anything
but price; they want it now and where they are right now—work or their
home. Insurance companies also are raising deductibles so it is becoming
more of a cash market.
Rock Hard Windshields
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