Belron’s New Resin Creates Controversy at Home and News
Belron is continuing to roll out a new windshield repair resin throughout
the world, with the latest addition being its United Kingdom-based brand,
Autoglass, and the claims made in its U.S. affiliate company, Safelite,
has caused it issues.
“It’s the same resin that Safelite [is] using in the United States and
is now being rolled out across the United Kingdom,” says Samantha Day-Tillotson,
public relations manager for Autoglass.
Belron had announced the launch of a “newly enhanced windscreen repair
solution” last April, and in July Safelite, the company’s U.S. division,
announced it had begun using the resin as well.
Autoglass is calling the resin HPX3, and company officials say it has
“higher adhesion, better aging, low shrinkage and better color stability”
than the company’s previous resin. They also say it can “last the lifetime
of the vehicle.”
“...This new resin will provide real benefits for the motorist,” says
Autoglass managing director Matthew Mycock.
Autoglass also will begin featuring the resin in its television ads, according
to the company, as Safelite did in 2011.
However, not everybody’s happy with the quality of the resin. Surface
Dynamix of Sisters, Ore., sent a letter to its customers in mid-February
alleging that Safelite’s claims about its windshield repair resin are
“misleading and deceptive.” The “failure to release specifics regarding
the lab used and competitor products leave their results suspect,” the
“We sent the letter out to a variety of our customers and other people
throughout the industry,” says Mike Boyle, chief brand officer for Surface
Dynamix. “We sent it to people that we know are impacted by what Safelite
does and it was sent as a way to keep our customers informed.”
The letter goes on to say that the “industry’s major suppliers’ resins
meet or exceed the technical requirements” and that the claims by Safelite
that their resin outperforms every other widely used resin in the market
is too ambiguous and could lead consumers to believe that suppliers and
providers are using inferior products.
“I’ve been investigating this issue for a long time. It seems like no
one wants to recognize this 500-pound gorilla in the room,” says Boyle.
“I can see that Safelite is a big factor in the success of independent
auto glass shops. I have had a couple of windshields repaired by Safelite.
I observed the whole process from claims to the end and there were things
that the technician was telling me that I thought were questionable. He
thought I was a consumer.”
“We believe that in order to satisfy the requirements concerning substantiation
or exaggeration, the fundamentally important point is to compare products
on a ‘like for like’ basis,” Safelite company officials say in a written
statement provided to AGRR™ magazine/glassBYTEs.com™. “The independent
testing confirms, using internationally accepted research methodologies,
that on a ‘like for like’ basis, our resin will stay stronger for longer
than other vehicle glass repair resins available in our market. Accordingly,
we hold documentary evidence that proves our claims on an objective basis
and does not exaggerate the results.”
ASSOCIATION NNWRA Purchases Former NGA
Exam from Auto Glass Safety Council
The National Windshield Repair Association (NWRA) has completed the purchase
of the former National Glass Association (NGA) windshield repair certification
exam from the Auto Glass Safety Council (AGSC, formerly the AGRSS Council
“When the NWRA was presented with the opportunity to purchase the NGA’s
existing windshield repair certification program we jumped at the opportunity,”
says Kerry Wanstrath, president of the NWRA. “The NGA program was created
by many of the same industry experts who created the ROLAGS™ Standard.
Now, we will combine the knowledge of the two and have the most comprehensive
program available. This certification program will separate the technicians
who pass the programs test from those technicians who either choose not
to get certified or have not yet acquired the needed knowledge. We hope
to see the networks and insurance companies recognize the value in using
the industry’s best windshield repair technicians. We believe the consumer
Members of the NWRA Certification Committee will be working on integrating
the NGA program with the NWRA program.
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