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Supplement, November 2000

Ones to Watch         people in the news

 

Rohm and Haas Names New Business Director

Rohm and Haas Adhesives and Sealants has a new business director, Sue Graham. Graham replaces Frank Bozich, who was recently named global business manager of the packaging and converting business unit. In her new role, Graham will lead the implementation and completion of the business growth strategy. Previously, she was general manager and vice president of the Formulated Adhesives Business at Reichhold Chemicals.

 

Eckert Receives Promotion at Weather Shield

Weather Shield Windows & Doors of Medford, Wis., has a new leader in its marketing and communications department. The company recently named Bob Eckert as the new director of marketing and communications. He will assist in establishing and overseeing the implementation of strategic direction for the company, including the overall areas of marketing, advertising and public relations. Eckert most recently served as the residential market manager in the company’s marketing department and previously was its regional manager. 


A

Face

in the

Crowd       

Patrick Shield, show manager for Win-Door, has been with the fenestration industry’s signature event since its inception five years ago. His company, Shield Associates Ltd. of Toronto, has organized events of all sorts.

Q. What are some of your duties involved in organizing Win-Door?

We do everything from a sales standpoint—like selling the space to creating the floor plan to marketing and advertising the show. In our line of business, you’re everything from vice president of the company to the mailroom guy. You have to be able to handle all facets of the job, and if you can’t, you need to learn how to do it. The exhibitors want quick, fast and efficient service, so you have to provide them with what they need. You pick up boxes when you need to, hang signs, etc.

Q: How many months does it usually take to plan a Win-Door Show?

We’ll start working on Win-Door 2001 less than a week after Win-Door 2000 ends. In fact, I’m already working on Win-Door 2001 some now—It’s never-ending.

Q: What are some of the biggest challenges you face when putting on such a show? How do you usually cope with those challenges?

The biggest, single challenge is keeping a show focused and effective, while being cost-effective for the exhibitor. You wouldn’t go into a show if you weren’t going to sell a product or expose the product to the right people. We’re trying to keep the cost down and make this an effective sales tool.

 Q: How do you relieve some of the stress involved with Win-Door?

There isn’t really a lot of stress. The exhibitors and visitors get themselves wound up sometimes because they’ve lost something or other, but it’s just a matter of handling problems as they come and thinking on your feet, and knowing you can fix it. The show’s going to open at 6 p.m. on Wednesday and it’s going to look good. And I know it’s going to look good because I couldn’t be proud of it if it didn’t.

 Q: What is your favorite part of your job?

I like dealing with the exhibitors. I like dealing with the people. They’re all genuinely nice people.

 Q: What are your plans for the day after Win-Door?

I’ll be working on Win-Door 2001.

 

DWM

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