Secret Weapons That Conquer Counterfeits
by Michael Myers
Unregulated medication, imposter designer clothes and even
knockoff building products are reaching epidemic proportions in today’s
market. A recent Gallup survey discovered that one in five Americans bought
knockoffs. According to Consumer Reports, fraudulent goods cost American
businesses up to $250 billion a year in sales. Fraudulent and illegally
replicated products are a problem businesses have to face.
Recently our company, Johnson Hardware, manufacturer of pocket door hardware,
learned our products were being replicated and sold under the Johnson
Hardware name. Customers of the fraudulent products realized a stark difference
between the products of ours they purchased and the fraudulent ones.
“The inauthentic hardware does not operate as smoothly or quietly as authentic
Johnson Hardware products do. Companies that produce and sell replicas
of our hardware do not rigorously test the hardware or demand that it
meet the same high-quality standards we ensure our products meet,” says
Steve Johnson, our vice president.
Ensuring You Don’t Have a Fake
To identify genuine products from counterfeits, look for die stamps of
the suppliers’ name on products. At our company, we stamp our name on
our products so our customers know they have quality hardware that will
not fail. Look for other markers associated with the supplier on packaging,
instruction sheets and other collateral.
Another important way to dodge using knockoff products is to educate yourself
about industry standards. Most companies can set their products apart
from phony ones through rigorous product tests, meeting and exceeding
industry standards. For example, our products are tested to exceed tough
ANSI standards. For commercial-grade hardware, we complete more than 100,000
cycles of opening and closings. Residential grades complete more than
35,000 open and close cycles to go above and beyond ANSI standards and
to ensure smooth, quiet, effortless functionality year after year.
“Customers will know when they have an authentic Johnson Hardware product
because our products have been tested to operate properly,” Johnson affirms.
Be familiar with guarantees and warranties offered when purchasing products.
Counterfeit products generally do not come equipped with guarantees. Our
Johnson products are backed with a lifetime guarantee and a promise to
replace any item found defective in material or workmanship, no matter
the date of purchase.
No matter what product you are in the market for, it is extremely important
to learn what benefits, guarantees and the level of testing each manufactured
good is backed by. Whether you are looking to install a new pocket, sliding,
bypass, folding or wall-mounted door, or simply replacing parts, be sure
to check for the name stamped into the face of the hardware. Doors will
operate effortlessly and provide years of trouble-free, stable access.
Take steps such as these to guarantee the purchase of authentic products:
• Inspect labeling and misspellings. Is the logo crooked or the colors
different from what you remember?
• Check for broken safety seals and low-quality packaging.
• Deal with reputable retailers or contractors.
If you feel you have purchased a counterfeit product, contact the product’s
manufacturer. Most manufacturers will assist in identifying if the purchased
product is genuine.
Michael Myers serves as marketing director for L.E. Johnson Products.
Mr. Myers’ opinions are solely his own and do not necessarily reflect
those of this magazine.
© Copyright 2010 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.