Consumers Say Price Reigns Supreme
Price has become an increasingly important consideration for consumers
when selecting or rejecting a window or patio door brand, with cost-conscious
homeowners embarking on more window replacement projects rather than major
remodeling or new construction, according to the J.D. Power and Associates
2010 Windows and Patio Doors Satisfaction StudySM released in early July.
The study, now in its fourth year, measures satisfaction among consumers
who purchased new windows or patio doors based on performance in six factors
(listed in order of importance): operational performance and durability;
appearance and design features; price; ordering and delivery; warranty;
Among consumers who purchased windows and patio doors, the most-frequently
cited reason for selecting a particular window brand is price, which was
mentioned by 38 percent of consumers. Price also is cited as the main
reason why consumers did not select a particular brand (mentioned by 54
percent of consumers).
Cost-consciousness among purchasers of windows and patio doors also extends
to the types of projects they are undertaking. In 2010, 65 percent of
consumers indicate having purchased windows to replace existing ones,
rather than for major remodeling or new construction purposes. In addition,
58 percent indicate that they took advantage of the tax credit offered
by the federal government for making energy-efficient home upgrades.
“Window manufacturers would be well-advised to focus on articulating the
value of their products to their customers,” says Jim Howland, senior
director in the real estate industries practice at J.D. Power and Associates.
“Consumers who are choosing to undertake home improvement projects in
this environment are likely to scrutinize each aspect of their purchase—not
only price, but also product appearance and design.”
When it comes to manufacturers, Simonton ranks highest among consumers
in overall satisfaction with windows and patio doors, achieving a score
of 810 on a 1,000-point scale. Simonton performs particularly well in
the operational performance and durability factor, according to the survey.
Following Simonton in the rankings are Window World (795) and Marvin (793).
Window World performs particularly well in the price and warranty factors,
while Marvin performs well in the ordering and delivery and appearance
and design factors.
The 2010 Windows and Patio Doors Satisfaction Study is based on responses
from more than 3,000 consumers who purchased new windows or patio doors
during the previous 12 months. The study was fielded in March and April
Accu-Weld Announces New Corporate Name: Haddon Windows & Doors
Haddon Windows LLC, operating as Accu-Weld, has changed its corporate
name to Haddon Windows & Doors.
The name change is part of a strategic integration and revamp of the 29-year-old
Accu-Weld Company and Speyer Door & Window, the assets of which were
acquired by the Haddon family in 2009. Haddon officials say the new name
represents the company’s vision for the future, creating innovative products,
new processes to enhance quality and commitment to excellent service.
Woodbridge Group Closes Millwood-BlackEagle Deal
Millwood Lumber has been sold to a BlackEagle Partners’ portfolio company,
US LBM Holdings, according to Woodbridge Group, a middle-market mergers
and acquisitions firm that represented Millwood.
Millwood Lumber has provided lumber, millwork and hardware to renovation
and remodeling contractors, builders and retail customers since 1932.
Located in Westchester County, 30 miles north of New York City, the company
operates a full-service lumberyard, a door and window showroom and retail
Founded in 2005, BlackEagle Partners is a private equity firm, and has
offices in Bloomfield Hills, Mich. and in New York City.
Atria Building Products Ceases Operations
Atria Building Products, a door and window manufacturer based in Johnstown,
Ohio, has ceased operations, effective July 30, 2010, according to an
announcement posted on its website by its owners Dave Gerhardt and Betty
Gerhardt. The two formed the company in 1980 and say they “always prided
itself in the manufacturing of quality products accompanied by excellent
service during and after the purchase.”
No further warranties on Atria manufactured products are available as
of the July 30 announcement.
Résiver Patio Doors Joins Novatech Group
Novatech has acquired Résiver Patio Doors Inc.
“This acquisition is evidence of the great respect we have for the exceptional
talent of the Résiver team and an added asset for Novatech. The
transaction we are announcing reflects our intention to be a leader in
the door industry. It will also make it possible for the Sainte-Julie
and Saint-Agapit plants to provide patio door components to Résiver,”
says Raymond Ouellette, president of Novatech Group.
“This association paves the way for new opportunities and inspiring possibilities
and challenges for our employees, while providing a means to benefit from
attractive synergies with Novatech,” adds Jean Champagne, president of
Stock Building Supply Completes Acquisition of Bison Building Holdings
Stock Building Supply Holdings LLC, an affiliate of The Gores Group, has
completed its purchase of the assets of Bison Building Holdings Inc. and
its subsidiaries pursuant to Section 363 of Chapter 11 of the U.S. Bankruptcy
Code. The Bison acquisition is part of Stock’s growth strategy within
the residential construction market.
“We will continue exploring intelligent growth options both in our core
markets and elsewhere if opportunities arise. This acquisition is an excellent
strategic transaction for Stock and allows us to continue to transform
our operating model to specifically focus on the residential construction
market,” says Joe Appelmann, chief executive officer of Stock. “The combination
of Stock and Bison further strengthens our residential business in Texas.”
Bison is a supplier of building materials in the Houston area.
Tom Tolleson, chief operating officer for Bison, will lead the combined
Houston operations. Tolleson has been with Bison for 10 years in various
leadership functions including operations and sales.
Champion Window of Oklahoma City recently received the 2010
Better Business Bureau (BBB) Torch Award for Customer Service and Ethics
in the Marketplace and the Oklahoman Readers’ Choice Award for best window
company. Champion Window is headquartered in Cincinnati … Thermal Industries
recently donated 50 custom-made vinyl replacement windows to a non-profit
organization, Rebuilding Together Pittsburgh, in honor of its own 50th
anniversary … Caldwell Manufacturing Co. North America LLC recently
announced that Industrial Sales Corp. (ISC) has agreed to represent Caldwell
products in California, Nevada, and Arizona … Edgetech I.G. was
presented with the “Excellence in Exporting Certificate” at the Eastern
Ohio Development Alliance (EODA) 20th anniversary meeting on April 30,
2010, in Walnut Creek, Ohio. The company also celebrated its 20th anniversary
in December at its headquarters in Cambridge, Ohio … Norbord Inc.
has received chain of custody certification under the Sustainable Forest
Initiative (SFI®) at five additional North American oriented strand
board (OSB) mills, bringing the total number to seven … CGI Windows
and Doors Inc. has added Therma-Tru® entry doors to its product
offerings … CertainTeed Restoration Millwork® PVC Exterior
Trim now meets ICC Evaluation Services Inc. (ICC-ES) code requirements
as designated in report number ESR-2922, according to a release from the
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