Industry Game Changers
I have to admit lately I’m a political book junkie—not to
be confused with a political news commentary junkie (in fact, I can’t
stand those shows). But anyway, I recently read the best-selling book,
The Game Change, as if it were a novel, furiously eager to hear of all
the sordid details behind the 2008 election campaign. If you’re not familiar
with the book, it details a few game-changing events that occurred within
that campaign (I encourage you to read the book to learn more).
When writing the article on page
28, it occurred to me that the introduction of tablet devices, for
example the iPad or the Galaxy, will be a “game changer” for our industry.
Door and window dealers are not selling windows using traditional methods—the
window-selling game is changing. Early adapters of this technology are
finding that use of these devices is giving them a definite competitive
Once finished writing the tablet article I turned to getting industry
reaction to the Quanex purchase of Edgetech (see
page 26). Quanex, which owns Truseal, will be bringing two spacer
Is that a game-changer? For now it seems too soon to tell, as there are
so many unanswered questions. How will the technologies be integrated
together? How will it affect the competitive landscape?
Speaking of acquisitions, as of this writing there have been at least
five since the beginning of 2011. Five in approximately 38 days is a big
deal. According to DWM columnist Michael Collins, this could signify an
industry turn-around. For more reasons to be optimistic, check out my
February 1 blog on www.dwmmag.com.
Finally, I’d like to pose a question to you. While
at the recent International Builders’ Show (for all the news from the
page 38), a manufacturer made an interesting comment when talking
about the fact that the industry is starting to pick up.
“When companies get busy their energy concerns go down,” he said. “When
people get busy again that spotlight on energy may go down.” I’d love
to hear your thoughts on the issue. E-mail me at email@example.com.
In this issue, you’ll see
something new popping out in DWM—2D bar codes. These two-dimensional codes
offer readers and viewers immediate access to additional information about
a product or service.
In order to utilize the MS tags, visit http://gettag.mobi
on your smartphone to download the appropriate tag reader (free of charge).
(You can also search for “Tag Reader” in the app store and download it
at no cost there as well.) Then, simply open the app, point it at any
MS tag (try the one bellow to start), and you’ll immediately be taken
to the enhanced online content. Another can be seen on page 20 in the
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