Volume 13, Issue 9 - November/December 2012
Human observations and human behaviors offer a fascinating contrast. We see, read and hear what is going on around us, but do we really take the time to examine how it impacts us personally and professionally? In most cases, the answer is no. We are simply spread too thin, moving too fast and satisfied with quick sound bites to keep us informed. After all, change is gradual, right? That’s true by yesterday’s standards. But tomorrow is another story.
In the good old days, everywhere you turned water was free. Now we buy it by the case. Coffee was purchased with loose change in our pocket. Now we pay with credit cards. Eating apples was an art. Now they come pre-sliced in a re-sealable bag. Our almost new laptop is almost obsolete. And the whole world is our playground in the palm of our hand. Today’s phone has replaced a day at the mall with a stroll to the front porch. They used to give them away. Now we can’t wait to pay $700. Buyer behavior has changed forever. Have we adapted accordingly?
Ever Changing Supply Chains
Today is a new ballgame. Today’s consumer is smarter, they have access to more information, they know what is available, they know what they want and they want it now. Servicing that thirst requires new business models. Consumers used to adapt to our business model. Now they are driving the bus and we have to adapt to their model—a “my way” model. The “my way” model always worked when it was “our way.” But tomorrow’s “my way” model is “their way.” And that requires new processes, new skill sets and more speed. In short, it requires new business models.
The Change Platform
Our world is changing in dramatic ways. With windows now in Walmart, furniture in Best Buy and millwork in Fed Ex trucks, we need to adapt. Even though it’s sometimes scary to think about, it’s our turn and our time to change.
John Crowder serves as AMD president.