Volume 13, Issue 7 - September 2012

Industry Indices

Surveys
Study Says Satisfied Patio Door and
Window Customers Less Influenced by Price

Patio door and window customers of brands with high levels of customer satisfaction most frequently cite professional recommendations, quality and their own past experiences with purchasing windows as the key drivers in their purchase decisions. This was among the findings of the J.D. Power and Associates 2012 Windows and Patio Doors Satisfaction Study.

Overall satisfaction with windows and patio doors is 778, a decline of 8 index points from 2011, which is primarily driven by declines in four factors: ordering and delivery; operational performance and durability; price paid for products and services received; and repair/replacement. The study also finds that the condition of the windows at the time of delivery has the most influence on the overall customer experience.

While 95 percent of customers indicated their windows were delivered exactly as ordered, 7 percent indicated their windows were damaged upon delivery and an additional 3 percent indicated the windows were damaged during installation. A large majority (91 percent) of customers indicated their windows were delivered on the date promised. While 95 percent of customers indicated their windows were delivered exactly as ordered, 7 percent indicated their windows were damaged upon delivery and an additional 3 percent indicated the windows were damaged during installation.

Housing Starts Rise 6.9 Percent
Nationwide housing production rose by 6.9 percent to a seasonally adjusted annual rate of 760,000 units in June. The National Association of Home Builders (NAHB) reports this is the fastest pace of new-home construction since October of 2008.

Single-family housing starts rose for a fourth consecutive month to a seasonally adjusted annual rate of 539,000 units in June, their fastest pace since April of 2010. Meanwhile, multifamily starts rose 12.8 percent to 221,000 units.


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