July/August  2002

     From the Editor
by Samantha Carpenter

                       The Realization


 “Whether the news is about terrorist attacks or the stock market, the media has a big role in how the nation feels about a given issue.”

The Fourth of July brought many feelings to mind this year. My sense of patriotism is stronger because of September 11 as well as my husband’s involvement in the “War on Terrorism.” I’m happy to say that I can actually “see the light at the end of the tunnel.” By the time you receive this issue, my husband should have returned home from his tour in Egypt.

But besides my feelings of patriotism, I’ve also been thinking about the media’s role in our lives and the building-products industry. Many of us spent the Fourth of July holiday worrying about whether there would be another attack on the United States. What was our avenue to receive this information? Most likely it was one the major news networks, such as CNN, MSNBC or Fox News.

Some of us who are still playing the stock market are waiting nervously to see what company is going to take the fall next. As CNN Money puts it: “If you feel lost in this market you’re not alone. After two-and-a-half years of losses, giving up now is tempting.” During this past holiday, you probably saw people stocking up on water or checking with their stockbroker and deciding whether to sell or not. Whether the news is about terrorist attacks or the stock market, the media has a big role in how the nation feels about a given issue.

This idea is no stranger to the building-products industry. As your media outlet, we at SHELTER don’t want to panic you on any given subject, but we do want to make you aware of issues that will have an effect on you and your company.

I’ve heard from several SHELTER readers about the “Timber!” article that was published in the April issue (see related article on page 45), and I hope that I will hear from several more of you on articles in this issue, such as the energy-efficient article, "Energetic Frenzy," or the discontinuance of using lumber that is pre-treated with chromated copper arsenate in the residential market, "Not Fit for a Wood Chuck."

Recently, publisher Brian Welsh and I visited with several SHELTER readers, and they said they have concerns about the increase in health insurance every year and workman’s compensation claims being linked to jobs that require repetitive motion. SHELTER readers also said that they want to read about what a small employer can do to retain its employees. Look for these articles in upcoming issues of SHELTER.

Let us know how you feel about the issues that are reported in SHELTER, and by all means let us know what issues you would like to read about.
I look forward to hearing from you! 


Samantha Carpenter, editor


© Copyright Key Communications Inc. All rights reserved. No reproduction of any type without expressed written permission.