National Hardware Show in Chicago to Offer Market-Driven Enhancements
By Samantha Carpenter
New to SHELTER coverage this year is the National Hardware Show®, which is being held August 11-13, 2002, at McCormick Place in Chicago.
The organizers of the National Hardware Show—the Association Expositions and Services (AE&S) and the American Hardware Manufacturers Association (AHMA)—will introduce a number of show enhancements designed to increase the return-on-investment for exhibitors, while attracting more of the key DIY-marketplace.
“Following last year’s event, AE&S and the AHMA conducted research to identify marketplace trends, define exhibitors’ and attendees’ perceptions about the show and elicit the kind of feedback that would ensure the future success of the show,” said Dennis MacDonald, senior vice president of AE&S.
One change that attendees will see this year is that the show floor is organized so similar product categories are located together in “easy-to-access quadrants,” said MacDonald.
Show/Exhibit Hall Hours
Sunday, August 11, 9 a.m.-5 p.m.
Monday, August 12, 9 a.m.-5 p.m.
Tuesday, August 13, 9 a.m.-5 p.m.
“Big Boxes or Big Independents...Where the Money is in Lawn and Garden”
Monday, August 12, 11:30 a.m.–1 p.m.
Moderators: John D. McGreevey Jr., executive director of Lawn & Garden Marketing and Distribution Association, and Jeff Morey, publisher of Nursery Retailer magazine.
“Using data from Nursery Retailer magazine, this seminar will show where the sales are coming from and how to develop a plan of attack. While big boxes do huge volumes, independent nursery retailers also do a tremendous amount of business that should not be ignored,” said show organizers.
“Merchandising and Store Positioning Tactics That Sell More Product”
Tuesday, August 13, 11:30 a.m.–1 p.m.
Presenters: John P. Hammond, managing director of National Retail Hardware Association and publisher of Do-It-Yourself Retailing magazine, and Jim Robisch, senior partner of The Farnsworth Group
“Most completed industry research tells what types of displays, signing and packaging move more product off the retail sales floor. Consumer research tells us where customers are shopping and what retailers and manufacturers must do to bring them into the store more often and increase their average purchase. Combined with a photo tour of the industry’s latest retail store formats, this seminar will prove valuable for manufacturers and all types of home improvement retailers,” said show organizers.
For More Information
If you are interested in attending this show, go to the National Hardware Show/International Hardware Week website at www.nationalhardwareshow.com. You can also contact show management by calling AE&S at 888/425-9377.
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Samantha Carpenter is the editor of SHELTER magazine.
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