IN THE NEWS
In the Pink
Leadership Conference Offers Rewarding Educational Information
BY LINNEA JOHANSSON, MNM, CAE
Evolution of distribution channels, economic trends and environmental relationship marketing—these were some of the topics addressed at Top Management Leadership Conferences sponsored by the National Sash and Door Jobbers Association (NSDJA). Offered annually, this year’s conference was held May 2-4 at the Boca Raton Resort & Country Club in Boca Raton, Fla. The elegant, old hotel—freshly painted in its original unique shade
of pink—hosted a variety of educational and leisure
The featured speaker was Michael Marks of the Indian River Consulting Group. Hiring and training new employees is an expensive and time-consuming endeavor, and Marks offered numerous suggestions on how to attract the best available candidates and offered innovative employee-retention ideas to implement in the workplace.
The Internet is a cost-efficient resource for posting available positions for locating an abundance of candidates, said Marks. Of course, the usual screening processes are still necessary, but the Internet provides a continuous flow of resumes for review. Marks said that the recruiting process should be on-going. “Recruit even when you don’t have any openings currently available,” said Marks, “Sell individuals on your company in advance, and when an opening occurs, individuals will be ‘standing in line’ waiting for your offer.”
Marks also advocates recruiting through current employees. He said that many companies don’t recognize the efficiency and power of using current employees to locate and secure new employees. Current employees can honestly sell the benefits of working for your company to their friends and acquaintances.
The roundtable discussions were conducted in a two-step process. Both distributors and suppliers were given the same topics to discuss separately. Topics included NSDJA membership criteria, preferred education offerings and convention exhibiting. When the two groups convened to share their thoughts, the result was a spirited and robust discussion.
Closing-night festivities featured the entertainment of illusionist Craig Karges. With one amazing demonstration after another, the audience was challenged to question what was real and what was not. “Clever illusion or amazing reality?” said Karges, “Once you experience the extraordinary power of your subconscious, you will rethink your own definition of what is really possible in terms of achieving success—not just in your career, but in your daily life as well.”
Mark your calendars now for next year’s Top Management Leadership Conference to be held May 15-17, 2003, in Indian Wells (Palm Springs), Calif., at the Hyatt Grand Champions Resort. It promises to be an equally rewarding conference with a stimulating educational program, entertainment, as well as golf and tennis—all within the shadows of the magnificent San Jacinto Mountains. Visit the NSDJA website at http://www.nsdja.com in the coming months for more details on next year’s program and events.
Linnea Johansson, MNM, CAE, is the executive director of the NSDJA, located in New Richey, Fla.
© Copyright Key Communications Inc. All rights reserved. No reproduction of any type without expressed written permission.