September  2002


Therma-Tru Realigns Senior Management

Therma-Tru Doors of Maumee, Ohio, has realigned its senior management team.

DOYLE The company has appointed Bob Doyle as president and general manager of its residential door business. In his new role, Doyle will oversee sales, product and market management, residential customer service, manufacturing and design engineering. His key responsibilities include growth of the company’s customer base and product support. Doyle has 20 years of experience in the building materials industry, with a background in sales, marketing and manufacturing. He joined the company in April 2000.

  Jerry Olenshansky has been appointed vice president of marketing and business OLENSHANSKY development. He will focus on the development of long-term growth strategies and lead strategic marketing efforts for the company. He will also be responsible for the company’s national accounts, corporate marketing communications and branding. His new assignment will include the development and implementation of a marketing strategy for patio doors, as well as development of new channel and market segment strategies. Olenshansky has nearly 30 years of sales and marketing experience in the building materials industry. He joined Therma-Tru in September 2000.

Frank Glover has joined the company as vice president and general manager of OEM and supply GLOVER chain. Glover will be responsible for the company’s manufacturing facility in Matamoros, Mexico, as well as purchasing, vendor quality, inventory control, freight utilization and forecasting. He will also oversee growth of the OEM business. A key focus will be improving the quality of raw materials and evaluating alternative materials and components to enhance product performance. Glover brings more than 30 years of experience in building materials to his new position, including numerous international and domestic management assignments.

Palmer Joins NAWLA as Director of Membership and Marketing

Mark Palmer, former executive director of the National Sash and Door Jobbers Association, has joined the North American Wholesale Lumber Association (NAWLA) staff as director of membership and marketing, reported the June 25, 2002, NAWLA Bulletin.

“He brings more than 15 years of experience in the building products association industry … [He] will handle membership recruitment and retention for NAWLA as well as work closely with other staff in the development of marketing materials. [Palmer] acts as staff executive for the membership committee and participates on several other committees,” states Palmer’s biography on the NAWLA website.

Freeze Frame

Full Name: Charlene “Charlie” W. Crooks.CROOKS

Position: President of Specialty Building Resources, a company encompassing the sales and marketing operations of both Style Solutions, based in Parkersburg, W.VA., and Hy-Lite Products, based in Beaumont, Calif.

Date of Birth: June 8, 1953 (age 49).

Hometown: Born in Harrisville, W.VA.; moved to Parkersburg, W.VA., at age 2.

Education: Attended West Virginia University and Davis & Elkins College (never graduated).

Current Residence: Vienna, W.VA.

Family: Husband, Tom; son, Jonathan; daughter, Sarah.

Average Workday: 8 a.m. to 6 p.m.

First Job Ever: Worked as a “shop boy” in the pro shop at local golf course.

Greatest Professional Failure: Created a new restaurant concept that didn’t work.

Other Job You Would Like to Try: Professional golfer, president of an advertising agency or a 
college professor.

Favorite Drink: Coca-Cola.

Favorite Movie: Out of Africa.

Role Model: Sam Ross.

Favorite Book: Love them all.

Favorite TV Show: NBC Today Show.

Biggest Regret: Didn’t get my degree from college.

Proudest moment: When I made the boy’s golf team in high school.

Biggest Risk: Leaving the advertising agency business to go into manufacturing.

Favorite Restaurant: Don’t have one.

Would like to meet: My great-granddaughter.

Drives: 2000 Jeep Grand Cherokee.

Favorite Vacation Spot: Anyplace, as long as it is a vacation; cruise ships are very good.


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