July/August 2003

Going Back to California
Woodworking Fair Returns to Anaheim with New Offerings for Dealers and Distributors

Besides being the home of the Anaheim Angels and the Mighty Ducks, Anaheim, Calif., is home to this year’s Association of Woodworking and Furnishings Suppliers’ (AWFS®) Fair. The fair, July 31-August 3, will be held at the Anaheim Convention Center. 

Dealer and Distributor Opportunities
The 2003 AWFS Fair is expected to have more than 30,000 industry professionals in attendance.  According to show organizers, dealers, distributors and manufacturer representatives  have the opportunity to reach customers and companies at the 2003 AWFS Fair.

The day before the show opens, Wednesday, July 30, is “Dealer Day.” This allows dealers, distributors and representatives with show badges onto the show floor before the show officially opens to visit their companies, preview the lines they are representing and coordinate customer visits scheduled during subsequent show days.

The Addition of Hall E
There will be more than 800 companies exhibiting at AWFS. AWFS will have 400,000 square feet of exhibits. The AWFS Fair also has many other perks to offer attendees. Not only will AWFS The Anaheim Convention Center is across from Downtown Disney. set up in Halls A, B, C and D, but this year, Hall E is being added. To give attendees the easiest entrance into the fair and to make sure booths in Hall E are well recognized, it will showcase new products, safety and first-time exhibitor showcases as well as house registration, which opens directly from the large parking area of the convention center in addition to the front lobby access.
Educational Sessions
AWFS has a number of seminars of interest to SHELTER readers.

“Becoming an Employer of Choice,” on Thursday, July 31 from 3 to 5 p.m., will focus on how to recruit, select and train the right people and how to create an employee-centered environment to retain employees. 

On Friday, August 1 from 8:30 to 10 a.m., “Strategies for Employee Retention” will be offered, which continues the topic of retaining workers.

Business owners and managers of all shop sizes can gain an understanding of “The ABCs of Building Green” on Friday, August 1 from 10:30 a.m. to 12:30 p.m. The session covers a brief overview of existing certifications, the ability and cost information of various materials including new ones, such as wheat board and plyboo.

A diversity facilitator, a bi-lingual trainer and a California manufacturer share their experience of what works in “Succeeding with Diverse Work Forces,” Friday afternoon from 3 to 5 p.m. The ability to get a diverse work force talking and working as a team is a challenge faced more often around the United States.

On Saturday morning, August 2 from 10:30 a.m. to 12:30 p.m. in “Marketing Strategies for Small Shops,” three presidents and owners of cabinet shops share successful tactics for marketing the custom- and small-production business.

Things to Do
After show hours, there is plenty to do at night in Anaheim. New attractions, including Disney’s new “California Adventure” and a variety of top-notch restaurants, are now located in Downtown Disney, which is across from the convention center.

One restaurant suggestion in Downtown Disney is the House of Blues. This restaurant specializes in Delta-inspired Southern cuisine like Voodoo Shrimp, Tennessee Baby Back Ribs and the Cajun classic, Creole Jambalaya. To make reservations, call 714/520-2340.

Another Southern-cooking possibility is Ralph Brennan’s Jazz Kitchen, which serves New Orleans-style food. Some of the dishes include Catfish Pecan, Bayou Shrimp Pasta and Andouille Crusted Mahi Mahi. To make reservations, call 714/776-5200.

Product Showcases
If you are wondering what kinds of products will be on display at this year’s AWFS, here’s a peak at some of them.

Come by and see us. Visit SHELTER magazine at booth #1390.

Booth #1271: KVAL to Exhibit New Edge Patriot
KVAL Inc. of Petaluma, Calif., will display its new Edge Patriot, which is a computer-controlled router that the company says can do just about anything imaginable to the edge of a door, from putting on hinges to mortising locks to re-railing.

What really sets the Patriot apart is its ability to do corner squaring on lock faceplates. It can also machine for mortise locks up to 5-1/2 inches deep, and it has the ability to do side drilling for 1-inch cylindrical bolt bores.

Booth #4160: G-P to Exhibit MDF
Georgia-Pacific Corp. (G-P) of Atlanta will exhibit its medium density fiberboard (MDF), which is made primarily of wood fibers and cured with radio frequency plus steam heat. G-P offers two premium MDF products—Synergite® MDF and Superior MDF.

The company says that Synergite MDF is a top-notch, light-colored fiberboard panel made primarily of Southern pine fibers. This homogenous, exceptionally stable wood panel of uniform density machines, sands, polishes and prints better than most steam-heated pressed hardwood MDF products, according to the company.

Superior MDF is a high-quality, light-colored MDF panel produced by G-P Flakeboard. The company says the uniformity of this product is ensured by the predominant use of softwood fibers which are refined and bonded together on one of North America’s longest and widest continuous presses.

Booth #4183: CraftMaster toDisplay a New Wood Composite
CraftMaster Manufacturing Inc. of Chicago will display its new Extira™, a wood composite panel for exterior use. Treated with zinc borate and manufactured with phenolic resins, the company says Extira resists rot, termites and moisture. 

According to the company, Extira is a superior alternative to wood in non-structural paint-grade applications. Available in four thicknesses, Extira can be routed, cut or machined into countless three-panel sizes.

What better fair to attend than AWFS, where you can network with industry peers, learn helpful information at seminars, see a variety of new products, have a good time and eat wonderful food. For more information on the fair or to register, visit AWFS’s website at, send them an e-mail at or call 800/946-2937.

Show Hours:
Thursday, July 31 - Saturday, August 2:
Hall E: 9 a.m. to 6 p.m.
Halls A, B, C, D: 10 a.m. to 6 p.m

Sunday, August 3:
Hall E: 9 a.m. to 4 p.m.
Halls A, B, C, D: 10 a.m. to 4 p.m.


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