November/December  2003

The Magic Kingdom
Attendees Experienced 
New Products, Educational 
Offerings and More at this 
Year’s AMD Convention

by Samantha Carpenter

The city of Orlando hosted this year’s 40th Annual National Sash & Door Jobbers Association (NSDJA) Convention, October 12-16, 2003, at the Orange County Convention Center. The show attracted many attendees, but general attendance was down this year to 2,310 from 2,666.

At the convention, the association formally announced its name change from NSDJA to the Association of Millwork Distributors (AMD). (See related article in September SHELTER 2003, page 16.)

Jobber members also voted in favor of changing Article III, Section 1, of the association by-laws. This change would enable international companies to join the association. (If you have more questions about this change, please contact Rosalie Leone, AMD executive director at 800/786-7274 or

The convention officially began on October 12 with the opening general session. This year’s keynote speaker was General Hugh Shelton, chairperson of the Joint Chiefs of Staff during the September 11 attacks. Shelton provided a look at the September 11 terrorist attacks and the state of our country’s health.

Many distributors and associate members attended the joint jobber-manufacturer-representative meeting, during which a number of subjects were addressed. The association is rewriting the millwork home study course to make it more interactive. There was a sample of the new course on display during the convention next to the association’s booth. 

The association has changed next year’s show to a three-day format, instead of four. This change was in response to members who felt the show was too long. While next year’s show will run three days, there will be the same amount of exhibit hall hours. 

The association is having a strategic planning meeting in February, where the board of directors, as well as invited associate members, will discuss where the AMD is headed and whether the association reflects the industry.

Educational Offerings
Representatives of the window and door industry, including Window and Door Manufacturers Association (WDMA) president Alan Campbell and AMD members, sat on a panel discussing various issues such as the side-hinged exterior door standard (see related sidebar on page 31).

Bruce Norlie and his son, Errin, of Norfield Industries spoke about “Adding Value and Eliminating Waste: New Secrets to Success.” Their presentation described processes and techniques companies can use from the front door to the shipping dock. To download this presentation, log onto Norfield’s website at, click on “Resource Center,” and then under “Resources,” click on AMD 2003.

Tracy Rogers of Intertek/ETL SEMKO spoke on the “New Certification Program: An Introduction to Wind Load Requirements.” The session discussed the new program being introduced for the certification and labeling of hinged entry door systems for compliance to the windload requirements of the Florida Building Code, the International Residential Code and the International Building Code. 

In the session, “The Internet: Are You Using it in Your Business?” Jim McCooey of Computer Associates Inc. hosted a panel discussion of NSDJA members that are using the Internet as a business tool. The panel included Chip Wilby of Cleary Millwork, Ron Ott of Mid-Am Building Supply, Peter Humphrey of Martin-Namco, Jack Cortese of Bridgewater Wholesalers and Jerry McNamara of Builderwire. Each panel member gave examples of how using the Internet is helping his company’s business.

Above: Some of the 174 exhibitors at this year’s convention display their wares. Right: Brian McIlwee, with his wife Shannon, accepts the position of president from George Lorenz. (Contributing Photography by Jowdy Photography)

A Plethora of Products
A variety of products were displayed by exhibitors at this year’s convention. Here’s what attendees saw on the show floor.

MAi Partners with Biltmore Estate
MAi Wood Doors and Stair Parts of Wylie, Texas, and Biltmore Estate for Your Home have entered into an exclusive partnership to bring collections of unique wood entry door designs to the marketplace through millwork distributors.

MAi will be offering three options in its Biltmore Estate for Your Home Elegant Entry Doors—the BE-100, BE-200 and BE-300—which will feature antique-Flemish, water-glass, obscure-reed, tempered or insulating glass. Each door model will also have a different exterior forged-iron grill design. 
Info circle card #142.

Buffelen Says to “Go the Custom Route”
Buffelen Woodworking Co. of Tacoma, Wash., says with its new custom wood plant, it can handle more one-of-a-kind options than ever before. That means almost any door configuration in almost any species, according to the company.

The company also offers tempered glass options on its doors, including clear, clear beveled, grey, bronze, water, seedy baroque, narrow reed, cross reed, 42 clear, rain, glue chip, delta frost, P516, etch matte and frosted.
Info circle card #143

DMSi Demonstrates Its Software Packages
DMSi of Omaha, Neb., demonstrated some its software at this year’s convention, including StockNET, a new online catalog creator, and EntryNET, a quoting and ordering tool.

The company also demonstrated the newest features available inside Agility Windows-based software, version 2.3.7; advanced laser form technology for millwork distributors; online document management; and advances in real-time Warehouse Management Systems (WMS).
Info circle card #144

Deck Rail™ Creates the Look of Wood
Railing Dynamics Inc. of Egg Harbor Township, N.J., offers Deck Rail™ kits, which the company says give the convenience of having everything to create a complete rail section in one box (6 feet, 8 feet or 10 feet). 

The company’s Deck Rail product has the look of wood without the maintenance and is available in white, sand and earth, according to the company. 

The company says its bracket system allows an entire rail section to be installed in about 15 minutes.
Info circle card #145

Builders Automation Offers a Pre-Drill Option
Builders Automation of Largo, Fla., unveiled its new pre-drill option on the Model 996E Electronic Pre-Hung door machine at the show. The machine ran continuously during the show exhibit hours, demonstrating the reliability and dependability of the equipment, according to the company. 

The pre-drill option allows drilling of three- or four-hinge pockets simultaneously for customers who are using hardwood or multi-density fiberboard doors. The company says this eliminates splitting or puckering of the door and jam, allowing the hinge and screws to set flush. 

The 996E also was equipped with four-hinge applicators, which apply the hinges and screws at the same time. 

Builders Automation also exhibited its PVC-17 oven, which is used for the formation of PVC materials and its Multi-Function Stair Stringer Router (MFSR) in the Coffman Stair booth.
Info circle card #146

Full House Has Open House
After show hours at this year’s convention, Full House Co. of Melbourne, Fla., had an open house for nearly 60 distributors and industry professionals.

During the open house, the company demonstrated its Marquise Diamond Horizontal Door and Jamb Machine, which the company says can machine a door and jamb in sizes up to 8 feet in height and 4 feet in width automatically.
According to the company, the entire set-up of the machine can be changed in seconds by simply selecting the setting from the touch screen. The company offers several options to complement the machining center, including an automatic six-shooter, predrills, automatic loader and assembly table. The company also demonstrated its Diamond 3001M Door and Jamb Machine and its complete line.
Info circle card #164

Doorlite Cutter Machines Wood, Steel and Fiberglass
RUVO Manufacturing of Alda, Neb., distributed literature about its RUVO 9696 doorlite cutter, which the company says is a high production machine at an affordable price.

The doorlite cutter offers automatic-latch boring and face-plate mortising, an oscillating bit for extended bit life and roller infeed and outfeed. It also machines doors from 28 inches to 36 inches by 8 feet and machines sidelites from 10 feet to 36 inches, according to the company.
Info circle card #147.

Endura Wins for “Most Creative Booth”
The creativity of Endura’s new marketing strategy was noted at the convention, where it was awarded “Most Creative Booth” for its exhibit: “50 Years of Innovation.” The exhibit, which portrayed a testing facility environment complete with multiple-door units mounted to a simulated testing wall, was meant to convey the company’s continuing achievements to provide the best performing products available.

Known in the industry for its extensive testing and research efforts to solve real-world door construction and performance problems, Endura says it is focusing on this inventive heritage in the company’s current marketing efforts. Using the tagline, “It’s how doors work,” Endura plans to communicate the importance of using quality door components and that doors only perform as well as the components with which they are hung.
Info circle card #149.

Trac Trim Unveils New Catalog
Trac Trim MDF Mouldings, a division of Brite Manufacturing Inc. of Bolton, Ontario, announced the availability of its new “2004 Multi-Density Fiberboard (MDF) Moulding Catalog” and logo. 

According to the company, the catalog displays an array of available profiles, product features and benefits, installation tips and a history of the company.
Info circle card #150.

From Doorlites to Transoms to Custom Designs
RSL Inc. of Egg Harbor Township, N.J., distributed literature about its product offering, including decorative doorlites, sidelites, transoms, internal blinds, decorative glass with its Breakthrough Resistant® feature and custom designs. 

According to the company, its craftsmen blend pride, technology, creativity and manufacturing precision to offer customers around the world the most attractive and energy-efficient doorlites possible.
Info circle card #148.

POLCURA Offers LDF Mouldings
POLCURA of Santiago, Chile, announced at the convention that it has begun producing Super Light Low-Density Fiberboard (LDF) mouldings with a smooth primed coating for easy finishing. 

Its LDF profiles will not “volcano” when nailed, as other heavier mouldings do. The profiles will be available up to 12 inches wide and 1-3/3 inches thick.
Info circle card #151.

Attendees and Exhibitors Sound Off about Convention
The consensus of most exhibitors was that the distributors who attended the convention floor were interested in doing business, but there was some concern that attendance numbers were down from last year.

“The Orlando NSDJA/AMD Convention was a solid success for our company. We had steady traffic in our booth at the exhibit hall most days, which allowed us to show our newest software and technology capabilities to a number of prospective customers,” said Mike Owens, vice president of sales and marketing for Memphis, Tenn.-based WoodWare Systems.

Builders Automation of Largo, Fla., like WoodWare, had a lot of traffic through its booth, but the company was somewhat disappointed by the number attending the show. 

“To me, the attendance was less than the San Antonio show, which is a concern, given the amount of money we spent for the bigger booth,” said Bob Mitvalsky, president. 

Ron Burton, sales manager of Ruvo Manufacturing of Alda, Neb., also felt the show was slow and there were fewer booths this year, but that the traffic on the floor seemed to consist of decision-makers.

“I think the organization needs to find ways to expand itself and the show—and soon,” Burton said.

Distributors noticed that attendance was down, too.

“The convention floor traffic seemed to be light. So I was a little concerned about that. I heard talk among attendees that they also felt traffic was down [from previous years] … However, having been a first-time attendee and not having anything to compare it to, I thought the association did a great job,” said Richard Kahn, sales manager of Feldman Wood Products, a distributor located in Garden City Park, N.Y. “They took care of their guests beyond what I had ever expected—breakfast and lunch served daily, and a spectacular grand finale that was beyond what I ever imagined.” 

Kahn was positive about the overall show.

“Having been my first opportunity to attend an NSDJA convention, I thought it was very well done. My impression was the association seems to have tremendous member, financial and political support,” Kahn said. “I think they did an excellent job in selecting their speakers … Frank Abagnale’s speech brought tears to people’s eyes. After his speech I felt compelled to approach him and introduce myself. I told him I was extremely touched and enlightened by his speech. I expressed to him that things he spoke about, such as family values, affected me greatly and will be carried with me for the rest of my life and passed on to my child as well.

I sought out suppliers for new products, which was part of my agenda and may have found a new product or two; therefore, to me the convention was of great value,” Kahn added.

Edward Mahoney III, president of Mahoney Sash & Door of Canton, Ohio, was also complimentary of this year’s convention.

“Maybe my opinion isn’t fair because I missed last year’s show in San Antonio, but I enjoyed [this year’s convention]. I picked up some good ideas and possibly some new product lines,” he said.

Next Year’s Convention
According to Rosalie Leone, executive director, one of the key challenges for AMD in the upcoming months is going to be to dispel some of the preconceived notions about doing business in Salt Lake City, such as that it is out in the middle of nowhere or everything is too far away, etc. 

“I believe next year is going to be very exciting. We have a new name, a new focus and direction, new leadership, a new convention location and members that genuinely care about making AMD as successful in the years to come as the NSDJA has been in the past,” she said.

Next year’s convention will be held October 9-13, 2004. The Salt Palace Convention Center, the 2004 exhibit hall location, is only a short walk or convenient trolley ride from the headquarters hotel, the Grand America. 


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