From the Editor
A Year of Invaluable Information
This year begins my fourth year as editor of SHELTER. We certainly have come a long way in that time. When I started in 2000, I can remember the magazine having only three main editorial sections—news, features and new products.
After Key Communications Inc. purchased the magazine in February 2002, SHELTER received a new look with more editorial information. Since then, SHELTER has added a variety of columns: a publisher’s column, editor’s column, Association of Millwork Distributors’ column, Wood Moulding & Millwork Producers’ column and the Secret Shopper column. The magazine has also added a number of new departments to the mix, including Big Box, People, Dear SHELTER, Calendar, Industry Stats and Supplier’s Guide.
SHELTER is adding even more to its coverage in 2004. We have three new columns beginning this year. Art Ramey, the executive vice president of sales, marketing and distribution of Royal Mouldings of Marion, Va., will be writing Supplier Know-How, a column that will discuss industry issues from a supplier’s perspective R. Mark Reasbeck, owner of Legend Windows for the West, a Las Vegas-based window dealership, will be authoring The Window Guy, which will discuss issues that a window dealer faces . Distributor Dilemmas, a column from a distributor’s point of view, will be written by Richard Kahn, sales manager of Feldman Wood Products, a distributor located in Garden City Park, N.Y. Plus, we have a new back-page column, Avocations, which will highlight a different building-product professional’s hobby each month.
We are also making some enhancements to some of our departments. For instance, in the Big Box department, we will be calling on distributors and asking them how they are competing against the big-box retailers and the building product distributor giants. Also in this department, we will have a section comparing the retail price of a designated product at big-box retailers around the country.
SHELTER’s feature articles have a lot to offer readers this year, too. We will profile different distributors and dealers, so you can see what other companies such as yours are doing to stay competitive. We will also cover a variety of trade shows, including the American Hardware Manufacturers Association Show, the PCBC Show, the International Woodworking, Machinery & Furniture Supply Fair-USA®, the Remodelers’ Show and the Association of Millwork Distributors’ Annual Convention. Plus, we will write articles on a range of topics, including how distributors deal with disasters, a diary of a training program, a look at two moulding manufacturers, how to prevent door leakage, changing distribution patterns and what companies do with their leftover lumber.
We hope to supply you, SHELTER’s readers, with invaluable information in 2004. If you would like us to focus on a particular issue, please feel free to contact me. I look forward to hearing from you.
Samantha Carpenter, editor
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