June  2004



San Fran Hosts PCBC in June
by Samantha Carpenter

San Francisco brings to mind trolley car rides and the Golden Gate Bridge, but the California city also brings to mind PCBC—Homebuilding’s Premier Tradeshow & Conference (formerly called Pacific Coast Builders Conference).

PCBC will be held June 15-18, 2004, at the Moscone Center. The show features a range of newsworthy events and seminars.

Breakfast Keynotes
Attendees can take advantage of the “Breakfast Keynotes,” which show organizers say are more invigorating than a double espresso. 

The breakfast keynote speakers include:

Opening Breakfast with Mitch Albom
“From Morrie to Heaven: Searching for a Meaningful Life” will be held Wednesday, June 16 from 8 to 10 a.m. Albom first touched people’s lives with the bestseller Tuesdays With Morrie. His follow-up novel, The Five People You Meet in Heaven, is a tale about the unexpected connections of our lives. 

Opening the conference with an inspiring message, Albom will share the life lessons drawn from his friend and mentor—that all our stories overlap, that acts of sacrifice seemingly small or fruitless do affect others and that loyalty and love matter to a degree we can never fathom.

Trends Breakfast with Malcolm Gladwell
Thursday, June 17’s keynote breakfast will be titled “The Tipping Point.” The breakfast will be held from 8:30 to 10 a.m. 

With his groundbreaking concept of “the tipping point,” Malcolm Gladwell introduces us to the natural pollinators of new ideas and trends—the people who create the phenomenon of word of mouth. Author of the international bestseller The Tipping Point: How Little Things Can Make a Big Difference, Gladwell lays out the rules that govern change—what makes new ideas infectious, what makes them spread and what makes them stick.

The Vision of Home Breakfast
“What Today’s Consumer Wants in Home, Neighborhood and Community” is the only panel presentation in the breakfast keynote series, and it will be held Friday, June 18 from 9 to 10:30 a.m. 

Building on last year’s eye-opening presentation, where PCBC first explored the phenomenon of hiving, Yankelovich president J. Walker Smith is joined by two of the nation’s most forward-thinking designers of homes and neighborhoods—Barry Berkus of B3 Design Studios and Brent Harrington of DMB Associates. 
In a fast-paced, idea-packed discussion, these visionaries will identify the critical forces shaping new home purchases today. You’ll understand how the generations differ in their needs for new homes, as driven by their values, attitudes and lifestyles—and how those needs translate into the design of tomorrow’s new home communities.

While the breakfast series costs $45 a ticket, attendees are welcome to attend three other sessions for free.

General Session Keynote with Kevin Carroll
Kevin Carroll will be speaking on “Inspired Dreams, Inspired Design” on Wednesday, June 16 from 4:15 to 5:15 p.m. 

As the man Nike calls its “Katalyst,” Kevin Carroll’s job is to provoke new ways of thinking, nurture the company’s inner spirit and motivate and inspire the entire organization. As he puts it, he is “the conscience, the voice and the connector of the company.” Fluent in six languages and hailed as one of the world’s finest speakers, Carroll will share his unique methodology for unleashing and sustaining creativity, imagination, and human potential—both in yourself and the people around you.

General Session Keynote with William McDonough
William McDonough will be speaking about “Remaking the Way We Make Things” on Thursday, June 17 from 2:30 to 3:30 p.m. 

William McDonough is an internationally-renowned designer and one of the primary shapers of what he calls “The Next Industrial Revolution.” His designs range in scale from molecules to regions—from the environmental optimization of product chemical compositions, to community plans that restore native habitat and hydrology while spurring economic development. Calling for the transformation of human industry through ecologically intelligent design, McDonough declares, “It is time for designs that are creative, abundant, prosperous and intelligent from the start.”

Closing Keynote with John Cleese
John Cleese’s “And Now For Something Completely Different” will be the last keynote presentation on Friday, June 18 from 1 to 2 p.m. 

Say the name John Cleese and you immediately think Monty Python. But this multifaceted entertainer—one of the greatest comedic talents of our time—is also the co-author of two books on psychology, a lawyer with a degree from Cambridge and a leading producer of corporate training videos. Star of the hit movies “Monty Python and the Holy Grail,” “A Fish Called Wanda” and the soon to be released “Shrek 2,” Cleese will close out the conference in style. You won’t want to miss this one of a kind performance by a true comedic legend.
Besides learning from the keynote speakers, PCBC will be showcasing building products in a wide range of categories, including cabinets; computer software; fencing, decking and landscaping; doors; flooring; hardware; moulding and millwork; stairs; windows and skylights; and more. For the entire list of exhibitors, please visit

Weather you want to browse new products, attend educational seminars or enjoy great weather, PCBC in San Francisco has a lot to offer you. For more information on how to register and hotel accommodations, visit the show’s website at or call 800/956-7469. 


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