November/December 2004

     The Show Scoop
Convention Reviews and Previews   

AWFS Kicks Off Marketing Campaign

The Association of Woodworking & Furnishings Suppliers® (AWFS) has begun a marketing campaign for the 2005 AWFS Fair that emphasizes not only the move to Las Vegas but also a new and impressive show, according to show organizers. The trade show is scheduled to take place July 27-30, 2005, at the Las Vegas Convention Center. 

The AWFS Vegas advertising campaign will utilize the theme “Get Ready” to focus on important aspects of the show, such as “Get Ready to Learn” (education) or “Get Ready to Try” (new products). In addition, a newly-established marketing committee is working with staff to develop programs for exhibitors and distributors, to help them take a more proactive approach in promoting the show to their customers. 

The direct-mail campaign to past and prospective attendees has also been redesigned, with the intention of becoming more personalized, sending more customized messages focusing on the individual attendee’s production and educational needs. The mail campaign will be launched about six months prior to the show, with a heavier emphasis on direct marketing in the 90 days before the show. 

“The new campaign was created with a definite message in mind,” said Jeff Oliverson, chairperson of the AWFS trade show committee. “We want everyone to know that this isn’t the same product we offered in Anaheim. We’re doing much more than just moving the show from one city to another.”

According to an AWFS news release, the 2005 AWFS Fair has already matched the total square footage from 2003. 
Info+ circle card #145.

NHS Exceeds Last Year’s Exhibitor Numbers
The 60th annual National Hardware Show (NHS) is preparing for a full house at its Las Vegas event May 17-19, 2005, with more than 1,800 manufacturers already committed to 481,250 square feet of the available floor space at the Las Vegas Convention Center (LVCC) and the Sands Convention Center.

To accommodate the growth, organizers say the 2005 National Hardware Show will span two Las Vegas venues. The Sands—site of the 2004 show—will house the Lawn & Garden World, New Product World® and Global Hardware Exposm, the international exhibition area, while the LVCC will house Hardware & Tools, Paint & Decor, Plumbing, Electrical and Housewares and its own New Product World®. Show officials said that for buyers to preview all of the companies and new products that will debut next year, attendees should plan to spend approximately three full days at the show.  

“We will continue to make improvements to the 2005 National Hardware Show in Las Vegas to make this show even more valuable for everyone who participates,” said Cappiello.  “The home improvement industry is constantly changing and so must the industry’s top show.”

The 2005 National Hardware Show has already outpaced the 2004 event, which featured 2,303 exhibitors and more than 479,000 square feet of exhibit space.  

For more information on the National Hardware Show in Las Vegas, visit

Conference Presents Business Fitness Program 
More than 180 extrusion industry executives gathered in Chicago, September 21-23, for the Aluminum Extruder Council’s 2004 Management Conference. The meeting, which offered technical and managerial information for extrusion industry professionals, was presented in general and in-depth focus sessions that focused on a theme of business fitness.

Speakers for the general sessions included former Reagan administration advisor Robert Dederick, speaking on the economic outlook, and Tim Hayes of BB&T Capital Markets, who gave an industry analysis and forecast. Focus sessions explored topics ranging from “Improving Billet Casting and Extrusion Performance” to “How to Affect Building Codes and Standards Before They Affect You.”

Also during the meeting came the announcement that AEC is among other aluminum industry trade organizations to participate as co-sponsors of Aluminum USA 2005, a new trade show and conference to be held during National Manufacturing Week next March in Chicago

2005 Midwest Builders Show™ Coming to Chi-Town
The Home Builders Association of Greater Chicago (HBAGC) has announced that registration spots are filling quickly for its third annual Midwest Builders Show, which will be held March 16-17, 2005, at the Donald E. Stephens Convention Center in Rosemont, Ill. The 2005 Midwest Builders Show is a regional tradeshow and education conference that serves as a venue for buying and selling residential building products, materials and home-automation technology for those in the housing industry. 

“It’s really amazing how exhibitors have taken to registering online,” said Marlene Rust, director of exhibitor sales and services. “We made it a point to make online registration easy and user-friendly so I think that has helped make the website popular and attractive. But, I think the exhibitors also like that they can see a real-time floor plan and are able to choose their own booth locations. They can see who their neighbors will be and who they can visit at the show.”

In addition to the Midwest Builders Show, the HBAGC also is launching a home expo for next spring. The home expo, different from the Midwest Builders Show, will be open to the public. 

The Midwest Buil-ders Show will also offer educational opportunities to raise attendees’ level of knowledge in relation to their work and provide networking opportunities to enhance professionalism and innovation in the industry, in addition to showcasing the latest in industry developments and products. 

Education topics include subjects such as job-site management, estimating, architecture and design, business planning, scheduling, customer service, sales and marketing, financial management and profitability, and land development. Participants also can take advantage of certification programs from the National Association of Home Builder’s (NAHB) Institute of Residential Marketing (IRM) and the NAHB’s Certified Graduate Builder and Certified Graduate Remodeler programs. 

To register, please visit the Midwest Builders Show website at; or contact Kelly Cilek at 630/627-7575.


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