Building a Future for Distributors and Dealers of Building Products
Volume 44, Issue 5 June 2005
News from the Business Front
MERGERS & ACQUISITIONS
Elk Composite Building Products Acquires RailWayz Inc.
Elk Composite Building Products Inc. (Elk), a subsidiary of Elk Corp., announced it has completed the acquisition of the principal assets of RailWayz Inc., a privately-held composite railing company based in Lakewood, N.J. This acquisition enhances the company’s current railing line and enables Elk to offer its customers more diverse railing products that are complementary to both its CrossTimbers™ composite decking and traditional wood decks, according to a company release. The company plans to move the RailWayz operations to its expanded composite lumber facility in Lenexa, Kan., in the near future and begin shipping the new railing lines late April 2005.
“The addition of RailWayz products to our CrossTimbers railing line enables us to offer more diverse products which look exceptional when paired with our decking product or an existing deck,” said Thomas Karol, chairperson and chief executive officer of ElkCorp. “This acquisition is in line with Elk’s strategy to acquire companies that are synergistic with and enhance our current product platforms. Ultimately, this allows us to offer our customers a more complete building product platform that meets the stringent Elk standards for quality and reliability, which customers expect from our products.”
Elk will begin marketing all of its railing product lines under the umbrella brand name RailWays™ offering the product line in two styles, Old World Series and the new Traditional Series. Both lines can be used in conjunction with Elk CrossTimbers brand composite decking or other decking materials.
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CertainTeed Helps Customers with Marketing Support
Valley Forge, Pa.-based CertainTeed Corp. has announced marketing support for its EverNew fence, decking and railing customers that includes displays, brochures, samples and signs supported by the co-op program through The Jay Group and Signum, according to company information.
In other company news, CertainTeed recently launched another new
line—EverNew Selects—of vinyl fencing that company officials say is easy to sell and install.
The new line was developed in response to demand from building materials dealers and distributors who asked CertainTeed for a simplified, easy-to-sell product line with premium upsell features. The Selects line includes classic picket and privacy-style fences. Other styles are also available through custom order.
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Trex Extends Product Warranty to 25 Years
Trex Co. of Winchester, Va., has extended the homeowner product warranty on Trex® decking and railing to 25 years, based on more than a decade of real-life, proven installations and simulated weather testing of more than 50 years without deterioration, according to a company release.
The company warrants that, for 25 years from the date of original purchase under normal use, Trex products will be free from material defects in workmanship and materials, won’t check, split, splinter or rot and won’t suffer structural damage from termites or fungal decay. The previous warranty covered ten years, a time period that has now been surpassed by many of the company’s older public projects.
“Our warranty is based on real installations of up to 13 years and the extensive weather testing our R&D staff has performed on Trex since its inception,” said Philip Pifer, senior vice president for sales and marketing. “We have great confidence that Trex decking and railing will stand up to weather, insects and other harsh conditions for a very long time.”
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