June 2006                 Volume 45,  Issue 5

     Builders' Block - PCBC 2006

Building in San Francisco
PCBC 2006 Brings New Programs and Expanded Exhibit Space

Where can homebuilding professionals learn about the latest products that can make building a home more profitable, talk to more than 725 leading manufacturers and suppliers in one place and hear visionary predictions about the homes and building trends of tomorrow? The answer is PCBC, an annual homebuilding trade show and conference coming to San Francisco’s Moscone Center on June 20-23. 

Show organizers expect this year’s event to draw a record attendance of more than 30,000 builders, architects, contractors and other building industry professionals.

Originally named the Pacific Coast Builders Conference, PCBC focuses exclusively on delivering industry innovations, cutting-edge product trends and relevant, high-quality education. The event is a project of the California Building Industry Association.

What You Can Expect from PCBC 2006
The show will feature an extensive display of product innovations, with more than 625 of the industry’s leading manufacturers and suppliers spanning more than 200,000 square feet of exhibit space. It is also a four-day educational conference with more than 65 seminars and workshops. Topics span the fields of business strategy, sales and marketing, product design, construction and operations and land acquisition and development. Keynote sessions will feature renowned historian David McCullough, comedic legend Dennis Miller, Freakonomics author Steven Levitt, business provocateur Guy Kawasaki and IDEO general manager Tom Kelley. Additionally, the Gold Nugget Awards will be presented at the event to honor architectural excellence from the Western United States and the Pacific Rim.

Also, a Multifamily Trends Conference will equip builders with the knowledge they need to succeed in the growing high-density sector, and the California Building Industry Hall of Fame Dinner will honor this year’s inductees.

Sign Me Up
To register for PCBC 2006, log-on to www.pcbc.com and click on the “attendee” section. 

Take advantage of the show’s specially-priced hotel accommodations and book travel arrangements through www.pcbc.com or by calling 800/956-SHOW.

More than 30 downtown hotels have been contracted to provide attendees and exhibitors the best rates on San Francisco hotel rooms. Reservations may be made online at www.pcbc.com/hotels or by phone at 800/524-3495 or 408/918-4200 outside the United States.

Complimentary shuttle service will run daily (Wednesday – Friday) between the Moscone Center and the Renaissance Parc 55, Westin St. Francis and Grand Hyatt.

Also, United Airlines is offering a discount for the conference. Call 800/521-4041 and refer to meeting identification number 511CY for more information.

Only in San Francisco
San Francisco is a city with lots to offer. From fine dining, museums, attractions, sports and recreation and night clubs, there is something for everyone. If you are looking for someplace to eat, the PCBC’s restaurant concierge can help you with your individual or group dining needs. Contact reservations at 800/392-3463 or visit www.reservationstonight.com.

Some of the interesting things in San Francisco include the Aquarium of the Bay, which takes visitors within inches of thousands of marine animals indigenous to San Francisco Bay and its surrounding waters. Another attraction is the Presidio, a national park and recreational paradise with spectacular vistas, trails, and historic and architectural treasures.

Or, take the ferry to “The Rock,” the infamous former Federal penitentiary known as Alcatraz. If you are looking to get out of the city, head east to Yosemite National Park in Yosemite, Calif. The park features glacier-carved valleys, large waterfalls, alpine peaks and lakes, meadows, wildlife, towering rock cliffs and granite domes.

Visit www.pcbc.com/thingstodo for more ideas, resources and recommendations for things to do in San Francisco. 

New This Year
PCBC 2006 will host several new events this year.

First Annual CFO Roundtable
Wednesday June 21, 
9:00 a.m. – 4:00 p.m.

Created exclusively for senior finance executives from production homebuilding companies, this new forum offers an interactive exchange of ideas and strategies at the highest levels. Take advantage of this rare opportunity to meet and learn from your chief financial officer peers in a private, relaxed setting.

The Builder/Supplier/Trade Alliance: Breaking Boundaries to Achieve Superior Results
Tuesday June 20, 
9:00 a.m. - 4:00 p.m.

Learn the tools, techniques and even some secrets to building long-term, high-performance alliances that result in increased productivity, enhanced profit and greater customer satisfaction. Lessons from “TradeCOMM”, the only national study on builder/supplier/trade relationships, will also be explored.

Builder-to-Builder Green Forum
Tuesday June 20, 
9:00 a.m. - 6:30 p.m.
This workshop will provide cutting-edge information, perspective and resources on everything from green building policy and green design, to materials and workmanship. Green building sales and marketing will also be discussed in this session.
The all-day session will provide comprehensive and compelling content that addresses the timeliness and value of green building.

Economic Forecast Luncheon
Thursday, June 22, 
Noon – 1:30 p.m.

Where is the market headed, and how will it impact real estate markets? In this new luncheon event, a distinguished team of USC Lusk Center scholars will forecast what’s on the horizon for the economy, interest rates, jobs and the regulatory environment — and how all of these forces will impact housing markets.

Products On Display
The exhibit hall will be packed with companies showing off innovative products for the building industry. With the addition of Moscone West this year, the show expanded its exhibit space to approximately 228,000 square feet to give attendees a wider selection of products and services. Read on to see a preview of some of the products on display

Booth #6706: Take a Turn at Turncraft’s Table
Turncraft®, a division of Cascade Wood Products, will showcase Poly-Classic® Craftsman columns and Poly-Classic composite railing systems. The company says both products offer quick, easy installation and virtually maintenance-free performance.

The collection of Poly-Classic® Craftsman columns, which are made of expanded cellular PVC, offers builders the look of Craftsman-style columns, including tapered, non-tapered, fluted and raised panel styles. They offer hollow centers useful as channels for downspouts, wiring and plumbing.

The composite railing system looks like premium wood but features the low-maintenance benefits of polymer. Made from a blend of wood flour and engineered polymers then topped with a vinyl coating, the manufacturer says the railing system resists penetrating stains, warping, splitting, rotting and peeling. It is available in either white or khaki, in three distinctive styles.


Booth #8430: MDF Mouldings with Strength and Durability
Pacific MDF Products Inc. of Rocklin, Calif., manufactures primed medium-density fiberboard (MDF) mouldings. The company says two of its lines, Pac Trim® and Pac Lite®, lead the moulding industry in strength, durability and consistency. The extensive line of profiles is coated with Pac Prime®, the highest-quality finish requiring little or no surface preparation. 

The company’s Pac Fit® miterless crown system is an innovative design that eliminates the need for precision miter cuts. Manufactured for a precise fit over Pac Trim® lineal mouldings, the company says they are effortless for the seasoned professional. 


Booth #0417: Fypon is Beaming
To bring attention to the ceiling and make it connect with the overall style of the room, homeowners can enhance their ceilings with faux beams from Fypon. Made of lightweight urethane, the beams come in both smooth white and woodgrain styles.

The company’s beams are available in both smooth white and woodgrain versions. With continuous beams running up to 20 feet long, the woodgrain versions are available in cedar, white ash and red oak textures that can be stained to resemble real wood.

Urethane beams can be stained, painted or faux finished. Each beam is made of durable urethane that resists rot, decay, humidity and insects, according to the company.


Booth #5517: Andersen Offers Flexibility in Designs
Andersen Windows Inc. of Bayport, Minn., expanded its 400 Series Woodwright® product line with a new double-hung insert window. The insert window features the same architecturally-inspired aesthetics, design and options as the full-frame window in a simple-to-install frame that minimizes disruption to the home, according to the company.

The new window is designed for installation into the space created after the old window’s sash, counterweight balance system and parting stops have been removed. It can then be installed with minimal disruption to interior trim or exterior casing. 

The sash features authentic-looking mortise-and-tenon looking joints, a tall bottom rail commonly found on traditional windows, and a chamfer milling detail on the sash and stops.
The sill is designed to provide an excellent fit and a seamless appearance on the home’s exterior. It helps replicate the original appearance of the old windows.


Booth #8623: Gossen’s Got a Selection
Gossen Corp. of Milwaukee will be showing many new products such as its Select Trim Board, a 6-9/16-inch PVC door frame and a new casement No-Draft window system. 


Booth #0725: Colors Galore
CertainTeed Corp. of Valley Forge, Pa., has expanded design options in its Bufftech Imperial semi-private fence line with the addition of clay to its color palette. In total, the easy-care Imperial fence is available in three long-lasting colors including white, tan and the new clay.

Made with acrylic-styrene-acrylonitrile (ASA) for high color endurance, clay is one of the darkest colors on the market for polyvinyl chloride (PVC) fencing. The ASA formula retains its color and mechanical properties under long-term exposure to ultraviolet light, moisture and heat. The fence comes with ColorLast™ protection.

Available in 8-foot lengths at 3-, 4-, 5- and 6-foot heights, the popular semi-private fence delivers weatherability, enduring color and strength. It comes with a limited lifetime warranty and features a “good neighbor” design that is equally attractive on both sides. 



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