Volume 46, Issue 4 - May 2007


Everyone is constantly talking about how today’s tight market requires companies to be more aggressive in securing and maintaining market share. Couple this climate with the instant-information age, a strong do-it-yourself market and growing awareness of green building, and the demand for rapid product development and innovations is higher than ever.

One way to gauge your progress in this horse race is by watching what other companies roll out. Getting ahead requires being informed to meet the demands of today’s need-to-know buyers. PCBC® The Premier Building Show, in San Francisco’s Moscone Center from May 31st to June 3rd, will present more than 650 exhibiting manufacturers and suppliers for you to check out and offers a robust line up of learning opportunities.

Originally named the Pacific Coast Builders Conference, the show began as a small educational conference at the Sheraton Palace Hotel in San Francisco in 1959. With the California Building Industry Association estimating that its homebuilding industry contributes $60 billion and 525,000 jobs to the state’s economy, it comes as no surprise that the event plans to draw more than 33,000 industry professionals. In spite of a softer market, that’s an 11.8-percent increase over 2006.If you want to do more than just maintain in this market, you have to plan ahead and improve. So how do you raise the bar? PCBC suggests thinking from the ground up. 

The theme of this year’s show, “The New Basics,” aspires to challenge attendees to rethink the fundamentals of business basics for today’s market. Show organizers say this theme will be woven throughout the four-day event, aimed at providing a fresh perspective.

“While your competitors are offering the same basic incentives or trying to cut corners, our educational programs and speakers will be designed to get you thinking about how you can find new and more profitable ways of doing business,” says Linda Baysari, PCBC’s senior vice president of meetings and conventions. 

The “PCBC Campus” is located just steps away from Moscone North and South Halls, where more than 70 seminars and workshops will cover: greenbuilding, globalization 2.0, the modern “self-inventive” trend and many more topics to help you focus on being innovative.

When you find your attention span dwindling and want to take your thinking cap off for a while, hit the exhibit hall or take the time to capitalize on your surroundings and enjoy some of San Francisco’s finer points. Take a ride on one of the world-famous cable cars to a Bay Area restaurant, followed by shopping in Union Square or Chinatown. Then visit one of the surrounding art exhibits or capitalize on San Fran’s Spring jazz season. Should you have more time to kill, consider one of many possible day trips, including: Napa Valley, the Monterey Peninsula, Sausalito or Muir Woods. Then get back to work, because there are more than 650 exhibits to tour and too much to learn.

More Southwest Flavor
Want to sell your customers a southwestern look? Fypon says you may want to check out its expanded line for its southwestern-style millwork. Now with 140 woodgrain SKUs, the Southwest Collection includes faux beams, shutters, rafter tails, corbels and knee brackets.

The Archbold, Ohio-based company says each piece in this collection is moisture-, insect- and splinter-resistant. The lightweight synthetic pieces are designed to complement stucco finishes and add both rustic texture and a southwest feeling to any project. All pieces come factory-primed in a neutral oatmeal color ready to be painted or stained. www.fypon.com 

Kick-Out Water in Style
Berger Building Products in Feasterville, Pa., introduces Copper Kick-Out Diverters. The company says installation of kick-out diverters at roof-to-wall intersections is one of the most effective ways to keep water from penetrating a building envelope.Berger’s kick-outs are formed from 16-ounce copper and are well suited for: EIFS, stucco, stone, brick, wood shake and vinyl siding. The company also offers plastic molded diverters in multiple colors. www.bergerbros.com 

Sto It
Sto Corp. says it has advanced the technology of its StoGuard™ spray-on building wrap line with StoGuard Fabric. StoGuard Fabric is a non-woven cloth reinforcement that is part of the StoGuard assembly and used with either Sto Gold Coat® or Sto EmeraldCoat® to treat sheathing joints, inside and outside corners and rough openings.

The cladding, coating and restoration systems provider has also introduced a new fabric product called StoGuard RediCorner—a pre-formed fabric piece used in the corners of rough openings for quicker installation.

Sto Powerwall® NExT will also be featured in Sto’s booth—a systems approach to building with stucco. www.stocorp.com 

Fooled Ya
Want a classic look? 1st United Door Technologies in Tempe, Ariz., will display a new series of affordable and durable carriage house decorative hardware. The company says this hardware is designed to mimic the carriage house doors of yesteryear.

Sectional overhead doors feature strap hinges on the sides that make the doors look like they swing open. While they function as conventional, handles mounted in the middle give the impression that these doors can be pulled open. www.firstudt.com

A Deck You Can Skip On
Universal Forest Products in Grand Rapids, Mich., will show off its Latitudes Equator™ slotted composite decking.

This composite decking features a hidden fastener system that eliminates the need for pre-drilling and automatically spaces composite deck boards with the appropriate gap. The company says this fastening system virtually eliminates surface blemishes and helps provide a smooth, barefoot-friendly deck surface.  www.latitudesdeck.com

by Drew Vass, assistant editor of Shelter magazine.


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