Volume 47, Issue 3 - April 2008— Only Online
Rebates & Promotions
A Helping Hand
If you sell WeatherBest® products, you may want to encourage your customers to use Fiber Composites LLC’s WeatherBest® Installers Network (WIN). Representatives of the New London, N.C.-based manufacturer say there are benefits for both you and your customers when they use its WIN system. Orders placed on the system are either electronically faxed or e-mailed directly to your company to be input into your order-entry system. In turn, your customers earn points that can be redeemed for marketing materials and assistance.
Contractors earn points for every WeatherBest purchase they make through the system and points can be redeemed for customized brochures and direct mailers to help with marketing efforts. Future offerings will include customized websites, yard and truck signs and displays for local home improvement shows.
For customers, WeatherBest officials say the online system speeds procurement of materials from local WeatherBest dealers. For dealers it produces clear, easy-to-read orders that can be placed at convenient times, such as off times when the counter person is not busy. Company officials also say orders are complete with all the parts and pieces required for a particular job.
Another exclusive WIN program benefit, the Homeowner Deck Party, helps contractors generate leads by capitalizing on word-of-mouth marketing from current customers. As part of the package, each new WeatherBest deck owner will receive customized invitations, a $250 food budget and a $150 door prize budget while party guests receive a $200 mail-in rebate for WeatherBest products. These parties are designed to generate immediate sales opportunities for the contractor. www.weatherbest.com
Polish Up Your Acting Skills
If your customers use RIDGID® tools, tell them to get out their video cameras. To celebrate the launch of its new TeamRIDGID membership site (www.TeamRIDGID.com), the Elyria, Ohio-based company, is holding a video contest called “How I Build My Reputation with RIDGID Tools.”
TeamRIDGID members are invited to record and post an original one- to three-minute video illustrating how they build their reputation with RIDGID tools.RIDGID will choose five finalist videos, which will be posted on the TeamRIDGID website for member voting. Videos will be judged based on persuasiveness, creativity and entertainment value.
All five finalists will receive an all-expense-paid trip to Cleveland, Ohio, to tour the RIDGID headquarters and manufacturing facility. During the trip the grand-prize winner will be announced and will receive $2,500 in RIDGID tools of his choice.
Those who wish to participate should visit www.TeamRIDGID.com for details. The contest ends April 30.
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