Volume 47, Issue 5 - June 2008

PCBC 2008

Regional Show with National Implications
As the market continues to tighten on the building industry, so does the travel budget. If national trade shows are being cut from your company’s list, the regional Pacific Coast Builders’ Conference (PCBC®) should stay on it. With nearly 30,000 attendees, this show uses the term “regional” loosely. In fact, show officials say it’s the largest regional builders’ show in the nation. PCBC will return to the Moscone Center in San Francisco June 24 – 27 this year. And, while it provides West Coast dealers with a great opportunity to reach new customers, it offers distributors and dealers everywhere with an opportunity to browse new products and keep up.

One thing you can’t afford to miss even in these times is new product offerings. In fact, builders and contractors have indicated that a lack of product offerings is one reason they choose to switch dealers (see “Pets and Peeves” on page 24 of Shelter’s September 2007 issue.) By the time one of their clients requests a new product, if you don’t have it in stock, or at least have knowledge of it, you risk losing that customer to one of your competitors. In today’s market, you can bet the red carpet will roll out as one of your customers walks into a competitor’s showroom.

A Bit of Everything
PCBC features products from more than 600 manufacturers and suppliers from around the country. Of course, knowing what’s out there is only half the equation. You still have to determine which products to offer your specific customers and how to offer them. For this reason, you won’t want to miss the “Consumer Trends” luncheon with J. Walker Smith, president of Yankelovich Partners Inc. in Chapel Hill, N.C. According to Yankelovich, now more than ever, consumers want more value from the marketplace. But they’re not just looking at price; they’re also seeking quantity, luxury and convenience. The $95 ticket fee for this event may prove well worth it as Yankelovich promises to share eye-opening research about what consumers are willing to pay to get more in today’s marketplace.

Green Times
No other sector is more challenging to keep up with than the changing and expanding green market. In addition to a slue of green products, PCBC will feature a one-day session with green marketing experts and homebuilding professionals who will explore the opportunities it presents. This “Builder-to-Builder Green Forum” will take place Tuesday, June 24, from 9 a.m. to 5:30 p.m., and it will include new research on consumer attitudes and purchasing behaviors.

Full Educational Lineup
Of course, green won’t be the only subject the event has to offer. All in all, PCBC boasts a four-day educational conference with more than 60 keynotes, seminars and workshops in fields ranging from business strategies and marketing, to product design and applied technology.

“We have a history of bringing in great speakers who have arrived or are on the cusp of national and global prominence,” says Kent Aden, a San Diego-area developer and this year’s PCBC chair. “This year’s PCBC demonstrates our commitment to offering speakers and solutions focused on helping homebuilders succeed despite today’s tough market conditions and help prepare to capitalize on tomorrow’s opportunities when the upswing arrives.” 

Another session dealers and distributors won’t want to miss is “What’s Next: A Housing Market Overview.” One of the housing industry’s foremost analysts and two of the industry’s most respected chief executive officers (CEO) will examine the fundamentals of existing conditions, market by market, along with an outlook for each on Wednesday June 25, from 10:30 a.m. - 11:30 a.m. John Burns, president of John Burns Real Estate Consulting Inc. in Irvine, Calif., Richard Dugas, president and CEO of Pulte Home Corp. in Bloomfield Hills, Mich., and Bert Selva, president and CEO of Shea Homes in Walnut, Calif., will share their perspectives on what’s in store for the rest of 2008 and 2009. The group will share lessons learned from past down cycles and will cover the best opportunities for future developments.

Booth #3507: No 
Compromising Ingredients

Gossen’s line of WeatherReady exterior building materials (decking, trim board and moulding) uses technology that is totally inorganic, not a combination of recycled plastics and wood fibers. Company officials of the Milwaukee-based company say there are no organic fibers used as fillers or stiffeners in WeatherReady Decking and nothing that can compromise long-term board stability or appearance.

WeatherReady Deck boards have welded woodgrain on both sides and are always straight. Boards are available factory grooved for hidden fastening systems or non-grooved. Matching Rimbaord is also available.4 www.gossencorp.com

Booth #4006: Sticky Situation
Do your customers complain about flashing tapes that won’t stick to difficult surfaces, such as OSB? Do you find those complaints are more numerous during extreme cold weather? Throw them a roll of Protecto Super Stick Building Tape® by Protecto Wrap Company in Denver.

Protecto Super Stick Building Tape® is a high-performance door and window flashing tape designed to be applied at temperatures as low as minus 20 degrees Fahrenheit without the use of primer or mechanical fasteners on most substrates. Super Stick forms a permanent waterproofing air/vapor seal around doors and windows that prevents air and moisture leaks. 

According to company info, this new formula building tape provides maximum adhesion on difficult-to-adhere substrates such as OSB and DensGlass Gold®. The patented design provides a full 12-month UV exposure while eliminating corner curling, according to the company.  www.protectowrap.com 

Booth #6622: Goodbye Flimsy
Have you received complaints from builders about flimsy wall framing around pocket doors? Have you checked out L. E. Johnson Products Inc.’s Series 2060 heavy-duty pocket door frame? The Elkhart, Ind.-based company’s newly-engineered pocket door frame features sturdy, all-steel studs that produce walls as rigid and stiff as a wood two-by-four.

According to company information, a new all-steel split-stud design makes a pocket door wall sheeted with standard wallboard material comparable in stiffness to standard non-pocket door stud walls and eliminates warping. The 2060 is designed to the standard of all Johnson Hardware pocket door frames so it can be used for single or converging pocket door applications. It joins a new line of Johnson Hardware that is designed to hold doors weighing up to 300 pounds. Company officials say its Series 2060 reduces callbacks for contractors and eliminates homeowner problems that occur with inferior pocket doorframes.  www.johnsonhardware.com

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