Volume 47, Issue 4 - May 2008

The Home Depot Names Bifulco Senior VP and CMOThe Home Depot® has named Frank Bifulco senior vice president and chief marketing officer. Bifulco will report to Craig Menear, the company’s executive vice president, merchandising. 

Bifulco has full responsibility for the strategic marketing vision of The Home Depot along with category marketing and brand development. He joined the company at the end of April. John Ross, who served as the interim head of the company’s marketing department while performing his regular duties, remains in his role of vice president, advertising. 

Bifulco served as chief customer officer and president of Hasbro North America Sales. In this role, he was responsible for account management and for setting the overall customer strategy and go-to-market approach for driving Hasbro’s toy and game sales in the United States, Canada and Mexico. 

From 2001 to 2003, Bifulco served as the chief marketing officer for The Timberland Co., setting the overall business strategy and direction for building the brand and for driving consumer marketing efforts globally. From 1994 to 2000, he was the senior vice president, marketing, for Coca-Cola North America, responsible for brand management and for volume-driving consumer marketing plans across the United States and Canada. He started his professional career at Procter & Gamble. 

Weyerhaeuser Names Fulton CEO and More
Weyerhaeuser Co.’s board of directors elected Daniel S. Fulton president and chief executive officer (CEO) and a member of the board effective immediately. Fulton has served as president since January 1. 

Fulton assumes the role of CEO from Steven R. Rogel, who remains chairman in a nonexecutive role.

Weyerhaeuser also announced that Mark A. Emmert, president of the University of Washington, would join the company’s board of directors effective June 1.

“Steve Rogel has guided Weyerhaeuser through a period of unprecedented change with integrity, vision and dedication,” says Charles R. Williamson, lead director on Weyerhaeuser’s board. “As we chart our course forward at this important juncture in the company’s history, it is critical for us to have Steve guiding the continuing implementation of our long-term strategy. The board looks forward to ongoing benefit from his business savvy, wisdom and insight.”

“We’re also fortunate to have a leader of the caliber of Dan Fulton assume the additional role of CEO,” Williamson says. “Dan’s understanding of the company and the industry ensures that we will continue to implement the strategies we have put in place to guide Weyerhaeuser into its second century. Together with Mark Emmert, our new director, Dan will work closely with Steve and the board as we move forward with our strategies to enhance shareholder value.”

The Fulton and Rogel announcement comes on the heels of the company’s announcement that Kevin Shearer was named vice president, information technology and chief information officer effective May 1. 

He will report to Richard E. Hanson, chief operating officer.

Shearer has served as vice president, IT business operations, since 2007. He joined Weyerhaeuser in 1980 and has held numerous information technology positions for timberlands, corporate support and wood products. Shearer also has held IT leadership positions during the integration of the New Zealand, Cavenham, MacMillan Bloedel, Willamette and Trus-Joist acquisitions.

Shearer holds a bachelor’s degree in computer science from Washington State University and has completed post-graduate work at the University of Texas and Clemson University. 

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