Volume 48, Issue 1 - January/February 2009

IBS: Ideas for Building Success 
Weathering the Storm by Attending the International Builders' Show (IBS)

It’s an understatement to say that the building products industry is taking a beating—with housing starts continuing to decline month after month. But one way building product distributors, dealers and retailers can keep an edge and better weather this homebuilding storm is to offer their customers new products and ideas. What better show to find out what is new in the homebuilding market than the International Builders’ Show, taking place January 20-23, 2009, at the Las Vegas Convention Center. 

IBS has lowered its full registration fee to help members afford coming to this year’s show. “For the first time, we are offering à la carte pricing so that those that only want to attend a few seminars can do so at a lower cost,” says Mark Pursell, senior staff vice president – exhibitions, marketing and sales. Pursell says that attendance is always the hardest part of IBS for show organizers to forecast, as most registrations take place within six weeks of the show. “We never know what our onsite registration will be. On the low end, I think 70,000 is a safe guess,” Pursell says. [Last year’s attendance was 104,000.]

For those who do attend, in addition to the educational sessions (see our only online section at www.sheltermagazine.com for more about these sessions), there will be featured speakers each day including renowned green business expert Andrew Winston, founder of Winston Eco-Strategies; Kevin Freiberg, notable professional speaker and founder and chief executive officer of the San Diego Consulting Group Inc.; and Peter Hart, top public opinion analyst and founder of Peter D. Hart Research Associates. The keynote speech will be presented by legendary football coach Lou Holtz. 

“We are thrilled to have such extraordinary speakers presenting at the show this year,” said NAHB chairman Sandy Dunn. “Especially in these challenging times for our industry, attendees will benefit from hearing the advice of a legendary motivator and coach, as well as from some of the top minds in the business world on strategies for success in a changing marketplace.”

Product Showcase
One way to stay successful in a down economy is to offer the latest and greatest products. Here are some of the products you will want to see up-close at this year’s show, and why some exhibitors say distributors and dealers would benefit by coming by their booths.

Booth #N737
Make Your Home Your Castle

The CraftMaster® Cashal™ blends elements of historical door design with modern functionality. The Cashal name is derived from an old city (Cashel) in County Tipperary, Ireland, where its original meaning was “castle.” Traditionally, many castle doors featured arched tops and some were created as two functional panels. 

Cashal doors are available in standard 6-foot, 8-inch and 7-foot heights, with 8-foot doors. Cashal will be offered in passage widths from 1 foot, 6 inches to 3 inches in either hollow core or solid core construction, and with finger-joint or medium-density fiberboard stiles and rails. Bifolds will be available for most standard openings from 2 to 6 feet. 

Cashal is made from molded, high-density fiberboard to resist shrinking, cracking and joint separation, and it is covered by a five-year limited warranty. Also, CraftMaster door facings contain a minimum of 44 percent by weight, pre-consumer recycled content. 


Booth #N835
Rise to the Challenge

One challenge your builder customers face is a consistent pattern for decorative baluster designs in knee wall installations. The expanded Lite Iron series from Coffman Stairs by Visador offers balusters that allow for a consistent forged iron design in knee walls with less cutting, saving installation time and cost, according to company information.

Company officials say dealers and distributors benefit from offering customers balusters that solve a major knee wall challenge while offering them more efficient stairway construction. These classical columns are available in numerous styles or can be customized to the customer’s specific needs.

The collection comes in both cellular PVC and most any type of wood species available on the market.


Booth #S10529
The Whole Envelope

The walls we build today have a large impact on the environment – and on occupants. 

It’s critical to maintain the value of old and new homes and buildings by researching, developing, producing, and marketing product systems and services that improve energy efficiency, durability, and aesthetic appeal. 

Distributors and dealers that stop by Sto Corp.’s booth will learn about a new product highlighting the energy efficient potential of the building’s envelope. Company officials say they may find they want to take advantage of distributing this product family to add to the options they offer their customer base. 

For 2009, Sto Corp. will be demonstrating at the builders’ show its spray-on waterproofing house wrap (StoGuard), cement-based stucco systems (StoPowerwall NExT) and Sto’s cement board stucco solution that offers two high-performance wall systems (StoQuik Silver NExT).4


Booth #C5674
Sustainable Siding

Nichiha says if distributors and dealers stop by its booth, they will learn how the company is producing sustainable siding out of fiber cement for both residential and commercial building.

“[Distributors and dealers will also] see the advancement of fiber cement technology as it relates to green building, and learn about the newest additions to our product lines that are going to help their customers achieve their LEED ratings and save them on labor costs,” says Darrin Haugin, senior vice president of sales and marketing.

Company officials also say their products would allow dealers to offer a product texture that typically is purchased through brick and stone yards, and this allows them to increase sales revenue.


Booth #N1235
Sustainable Flooring and Sheathing

If you are looking for a certified flooring and sheathing product, then Huber Engineered Wood officials say to stop by their booth.

AdvanTech® flooring and sheathing’s combination of innovative resin technology and manufacturer engineering makes these products unique in the field of structural panels. The AdvanTech brand will unveil new panel graphics designed with the following improvements: an SFI logo to showcase the company’s environmental commitment; a new fastening guide for quicker installation; bi-lingual instructions to ensure 1/8-inch spacing gap; and an improved tongue-and-groove design for a better fit along the edge. The flooring is available in 19/32-inch, 23/32-inch, 7/8-inch, 1-inch and 1 1/8-inch thicknesses. AdvanTech is backed by the Huber Engineered Woods 50-year fully-transferrable warranty. 


Booth #N473
Learn Some Fastening Sense 

Dealers and distributors could benefit by stopping by PAM Fastening’s booth to see demonstrations of not only the company’s improved auto screw system but also of its complete line, according to company officials. 

“We will show multiple applications from DensGlass/exterior sheathing to metal framing or wood and composite decking applications,” says P.V. Archer, marketing manager for PAM Fastening Technology Inc. “If they don’t carry the line, we would also like them to consider adding PAM Fastening to their product mix.”

Usually when distributors or dealers stop by PAM’s booth, Archer says company employees take some extra time with them to explain what the company has to offer, the benefits of the line and the price points. PAM also makes it a point to demonstrate the particular product customers are interested in and in the demonstration reinforce the benefits, Archer adds.


Booth #S8628
Your Domestic Moulding Source

Are you looking for a domestic supplier for interior mouldings, then stop by TLC Mouldings’ booth and find out about their medium-density fiberboard (MDF) mouldings, primed boards, MDF rip stock and bull nosed shelving.

All of the TLC offerings are SCS Green Cross-certified for recycled content. The company also has CARB-compliant material and EPP-certified material available.Since TLC mouldings are manufactured in the United States, company officials say lead times are cut to a minimum, and in many cases, the materials customers need are on the floor and available for quick shipment.

The company offers mixed loads of materials to help increase inventory turns and reduce how much customers have to carry on their floors.


Booth #N2936
Cut Installation Time

If your company installs hardware products, then C.R. Laurence Co. Inc. (CRL) may have some solutions to cut your installation time. The company will demonstrate how some of its newest architectural hardware products can help building professionals save time in installing them. For example, the company’s new GRS Glass Railing Dry Glaze Taper-Loc™ System, designed for residential and commercial tempered glass railing applications, cuts installation time in half.

The company will also have on display its CRL’s Locking Ladder Pulls. These pulls are intended for use with glass doors made from 3/8-inch to ½-inch (10 to 12 mm) thick tempered glass. The pulls feature a fully-concealed deadbolt locking mechanism inside either a 1-inch (25 mm) or 1 3/8-inch (35 mm) diameter tube. Models are available that lock into the floor, or at both the floor and header or transom. Horizontal Locking Ladder Pulls that lock into a jamb or sidelite are also available.


Booth #N3107
No False Ends

Young Manufacturing Co. offers you a way to save money and guarantee no gapped miters with Young’s Moisture Compensating Oak Reveal Return® tread (US Patent 4,730,425).With 100 percent of the strength of solid wood and at 60 percent of the cost, company officials say the company’s tread is a wonderful alternative to expensive, time-consuming false ends. The entire tread is hardwood while approximately 6 inches on the return end is furniture-grade red oak specifically designed for stairs with carpet. 


Booth #N2801
Dealers Take Heed

If you want to offer something different in decking, then you’ll want to check out Trex’s booth. Trex’s Artisan Series Railing® collection now offers Top Rail Caps that provide both an aesthetic and functional benefit to any Artisan Series Railing

Similar to Artisan top and bottom rails, post sleeve and balusters, the new Top Rail Caps are made from revolutionary Fibrex® material with a strong and fade-resistant acrylic cap stock. Caps can be counted on for strength, appearance, minimal thermal expansion and high moisture and heat resistance. Fibrex is made of 43-percent reclaimed wood from post-production processes, meaning fewer natural resources are required to make the product. Artisan Top Rail Caps can be attached to new standard Artisan Top Rails and older Artisan Top Rails also can be retrofitted with the product.

Trex will also showcase graspable handrails that mount to all railing systems and are built with heavy wall aluminum rail inserts. This bracket design has no exposed fasteners or fittings and the adjustable internal joiner accommodates any transition, stair or ramp angle and is easy to install on-site with basic tools. The 1 1/2-inch outside diameter railings meet the Americans with Disabilities Act (ADA) graspable rail requirements and are available in white, black and designer Saddle through the extensive Trex dealer network.


Booth #N663
New Outdoor Ideas

If you are a distributor or dealer and want to review new ideas in interior and exterior trim and especially want to see new railing and decking ideas, then stop by Gossen Corp.’s booth. New WeatherReady™ Passport decking is made of cellular vinyl and offers your customers an exotic wood look in the multicolored shadings of London Grey and Tuscan Cherry.

The deck boards weigh 1.5 pounds and are factory grooved for a hidden fastener, low maintenance, stain and scratch resistant, mold and insect resistant, have longer lasting color protection and carry a Class A fire rating for safety. The boards also have a comprehensive lifetime warranty.


Booth #N1273
Breaking into New Markets

L.J. Smith says you’ll want to stop by its booth to see a product that can help you break into the stair-building market. The company will be featuring a spiral stair and the ProCurve ready-to-assemble custom circular stair system.

L.J. Smith’s custom capabilities can be seen in the array of samples within the booth, and the stairway installation demonstrations will allow customers to take part in markets that they’ve previously been forced to ignore due to lack of availability. The company will be handing out complimentary carpenter pencils.


Schedule at a Glance
Tuesday, January 20, 2009
8 a.m. - 5 p.m. Educational Seminars
8:30 a.m. Grand Opening Ceremony
8:30 a.m. - 5 p.m. South Hall Exhibits Open
9:30 a.m. - 5 p.m. Central & North Hall Exhibits Open

Wednesday, January 21, 2009
8 a.m. - 5 p.m. Educational Seminars
9:30 a.m. - 5 p.m. Exhibits Open

Thursday, January 22, 2009
8 a.m. - 5 p.m. Educational Seminars
9:30 a.m. - 5 p.m. Exhibits Open

Friday, January 23, 2009
8 a.m. - 12 p.m. Educational Seminars
9:30 a.m. - 2 p.m. Exhibits Open
(All dates and times are subject to change.)

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