
Volume 48, Issue 6 - November/December 2009
Southern Hurricane Zone:
A Unique Market Offer Sound Recommendations
When Selling Energy and Impact-Resistant Benefits
As a fenestration dealer you owe it to your customers to understand
the costs and benefits of energy savings in southern markets.
There are a host of agencies and governmental bodies stimulating our energy
needs these days. Some provide their recommendations adjusted for zones such
as Energy Star®, some offer stimulus rebates based on somewhat arbitrary
performance values like the .30/.30 tax rebate program (for an update on .30/.30
see article on page 8), many states have defined
energy requirements for buildings and many rely on the LEED program, which awards
points based on a variety of advantages from energy savings to product recyclability.
None take into consideration both the importance of favorable energy attributes
combined with the security and wind-borne debris resistant capabilities needed
in hurricane-borne regions.
Window dealers should be able to offer sound recommendations when giving advice
to consumers choosing doors and windows. Lets try and clear up some of
the myths.
Hurricane Impact Requirements
Markets and applications requiring hurricane impact product protection vary
based on building codes and building and consumer requirements. For markets
in hurricane zones, there are a number of products that provide wind-borne debris
protection as well as various levels of energy efficiency. It is in these markets
that one must not only shop for energy-appealing products but provide for adequate
protection for their homes or buildings, their safety and contents.
Even with the array of available impact products on the market and certain localities
having long established and formidable building protection codes in place we
still have an inconsistent set of regulations throughout all of our countrys
hurricane prone regions. Inconsistency in building codes by state arguably may
not be preparing localities adequately against the potential billions of dollars
in cleanup and repair bills that are ultimately paid by citizens through their
own losses, through insurance coverage and governmental support. This inconsistency
means that ultimately the right decision rests on the shoulders of the building
owner to make good hurricane protection choices.
Not all impact products are alike or offer the same level of protection just
as not all products offer the same level of energy efficiency. In the case of
hurricane-resistant products, we hear a lot about impact glass but having this
protection provides only part of the answer. A products overall framing
design, hardware and installation parameters all must be taken into consideration.
Strong framing, large glass bit, secure hardware and properly defined installation
and anchoring techniques tested with reputable third-party engineers should
all be considered.
The Use of Insulating Glass
Say you are a dealer of impact products in Jacksonville, Fla., and a customer
wants the most energy-efficient impact window on the market. You direct your
customer to the latest insulating laminated window available. He is going to
save lots of money on energy, right?
Maybe not.
In large part, insulating glass (IG) is designed to keep heat inside. Its effectiveness
is optimal in colder northern climates where maximum temperature differentials
between inside and outside occur over a number of months. When facing a decision
as to whether or not to use IG products in southern climates it is important
to understand the true energy savings that will be achieved versus the additional
cost you are adding to your purchase. As with most investment decisions you
should calculate the payback to be received on an investment using the IG product
option.
Considering locations within the hurricane region, the chart below reflects
both average monthly temperature and outside versus inside temperature differences
for three met ropolitan areas in Florida.
Given that the average temperature ranges in these climates are not dramatically
different the resultant energy savings potential provided by insulating glass
and U-factor efficiency is less. In southern climates these factors are not
key drivers to major energy savings as compared to what might be gained in northern
regions. Because of this fact, it makes financial sense to analyze the payback
achieved by comparing the savings achieved in your energy bill against the added
cost of IG to determine just how long it will take to offset the additional
product cost.
For those who are looking at overall energy consumption over the entire process,
does it make sense to consume energy to provide an IG unit that is heavier,
more costly to ship and more costly to produce if it does not provide a significant
energy benefit?
The Importance of U-Factor
Most define energy performance in fenestration products by measuring solar heat
gain coefficient (SHGC) and thermal transmittance (U-factor) values, which determine
how well a system blocks heat caused by sunlight from entering and how well
a system prevents heat from escaping.
The U-factor or thermal transmittance value depicts how well a system prevents
heat from escaping. In the case of northern climates this efficiency measure
is important to saving energy. In southern climates, however, the difference
between a superior and an average U-factor does little to help the overall products
energy efficiency because the inside versus outside temperature differences
are much less.
Let us look at the energy saving impact a change in the U-factor will have in
Miami and Jacksonville. Our example (using a range from 0.30 to 1.00) shows
the annual savings in energy consumption between these two efficiency levels.
In Miami, there is a negative impact as actual energy costs increase by $23
where in Jacksonville the annual savings within this range is $124.
It is important to point out that in southern climates, the cost necessary to
achieve a dramatic improvement in thermal transmittance (U-factor) far outweighs
the benefit obtained in energy savings. A payback analysis will not be favorable
by any stretch.

The Importance of SHGC
The solar height gain coefficient (SHGC) value depicts how well a system blocks
heat caused by sunlight from entering a building. In this case, the energy efficiency
gains received in southern climates from superior SHGC values are more relevant.
Keeping the extreme temperatures of an afternoon sun from penetrating through
a window opening reduces the air conditioning load of a building. Of course
in addition to window products, exterior awnings, trees, building overhangs
and window facings all help to reduce this infiltration and should be considered
as well.
In the example, again for Miami and Jacksonville, you can see that an improvement
in SHGC between the range of 0.3 and 0.8 provides a greater savings in energy
usage to that of U-factor. In Miami, the annual savings is $324 and in Jacksonville
$215.
There are various ways to improve a fenestration products SHGC performance,
which, for the most part, revolve around glass type. The predominant approach
is to use tinted glass or low-E coated glass. Again, the cost benefit payback
analysis should be performed on these alternatives so that you are paying for
energy savings wisely.
Energy Saving Options and Payback
Let us now understand the costs and energy savings generated by simulating various
impact glass configurations for homes located in Jacksonville and Miami. The
example assumes a 4,400-square-foot home with 700 square feet (16 percent) of
window openings. The energy calculations are performed using RESFEN software
from the Environmental Energy Technologies Department Lawrence Berkeley
National Laboratory managed by the University of California.
For the purposes of this example we have assumed typical costs for an installed
hurricane impact window package and energy costs for this type of home. Obviously
these amounts will vary somewhat depending on the quality of window package
chosen, local utility rates and the homes exposure to the elements. You
can see from the example that options providing improved SHGC and U-factors
can save energy but at various years of payback. In Jacksonville, paying $10,000
for insulating glass with LoE 366 will only save you another $30 per year when
compared to a laminated LoE 366 option.
"Ultimately consumers
have to decide what is more important, protecting
their homes sizeable investments and their contents from a hurricane or
saving a
couple of hundred dollars annually in the electric bill. The trends in energy
standards and codes today do not seem to balance these two needs appropriately."
In Summary
When selecting hurricane-resistant doors and windows you will want to consider
both their energy-saving features as well as their ability to protect and to
last. Not all impact-resistant products are made alike nor will all energy-saving
options provide your customers with an acceptable return on investment. Consider
laminated glass with tinting or low-E coatings for the southern climates. Get
educated, and educate your customers, too. Try out the RESFEN software at http://windows.lbl.gov/
software/resfen/resfen.html to better understand the real benefits of insulating
glass in southern climates.
Consider your local building codes and requirements for impact products. Many
codes today may not require the right level of protection for you against major
hurricanes so do your homework and, when in doubt, install products that exceed
the locally recommended levels of protection, particularly if you live in areas
where protection guidelines have not been fully developed.
When advising your customers, balance the need for superior impact resistance
against the cost of energy efficiency. Your customer may instead decide to spend
their IG savings on better insulation and higher SEER rated air conditioning.
Shelter
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