Volume 34, Number 9,  September 1999

Place in the Mediterranean Sun

Vitrum offers Italian manufacturers their chance to shine.

While several industry exhibitions devote a large expanse of space to machinery exhibitors, and while Dusseldorf’s glasstec may be viewed as the industry’s premiere event, many see Vitrum as the place to be for those involved in glass machinery. And, according to Bob Long, president of U.S.-based Salem Distributing Co., “Vitrum is the Italian’s big chance to do their thing.”

Manufacturers from all countries will have this chance on November 3 to 6 when Milan hosts Vitrum ’99, the international trade fair for machinery, equipment and systems for the processing of flat and hollow glass and finished products. The show will be held at the Milan Fairgrounds and will occupy the ground floor in the three Portello pavilions, providing a net exhibition surface area of almost 248,000 square feet.

Vitrum, held biannually in Milan, has been growing with each show. Organizers say the steady increase in exhibitors and visitors to Vitrum over the previous years reached its peak in 1997. The exposition, sponsored by GIMAV, drew 313 exhibitors and 14,920 visitors, a 12 percent increase from 1995. Organizers expect this year’s eleventh expedition to be a huge success as well. As of July 1, 1999, 300 exhibitor applications had been received.

Although Vitrum is a show heavily comprised of Italian manufacturers (approximately 67 percent of 1997 exhibitors were Italian companies), representatives of U.S. companies believe it is important to exhibit at this event. “Vitrum is a long-running show and is looked-upon with great interest,” said Long. “The Italians bring out their new innovations, up-to-date-models and classy products. It’s a great chance to see the newest products.”

 

 

A Taste of Italy

From food to fine art, Milan offers many Mediterranean delights

It may be known as the fashion capitol of the world, but there is more to see in Milan than fashion models and exquisite apparel. So if the runway isn’t your thing, the city does offer are a few alternatives. Frommer’s ’99 Italy, says the serious sightseer should have at least two days to explore Milan. But, if you don’t have that long, the book does mention three must-see spots: the Duomo; the Brera Picture Gallery and the Ambrosiana Library and Picture Gallery.

Il Duomo
Piazza del Duomo
02 8646 3456
This gothic cathedral located in the center of Milan stands 479 feet long and 284 feet wide at the transepts, and is ranked third largest cathedral in the world. Experts say the imposing style of marble is the grandest Gothic-style found in Italy. Built in the shape of a Latin cross, the Duomo is divided by soaring pillars into five naves. Though admission to the cathedral is free, to truly experience the Dumo, Frommer’s recommends visitors ascend to the roof where they can walk through a forest of pinnacles, turrets and marble statuary. (cost is 6,000 lire)

Brera Picture Gallery
Via Brera 28
02 867 518
Lovers of fine art must place the Brera Picture Gallery on their must-see list. Known as one of Italy’s finest galleries, it is home to an impressive art collection by Lombard and Venetian painters. Admission is 8,000 lire.

Ambrosiana Library and Picture Gallery
Piazza Pio X1 no. 2
02 806 921
The Ambrosiana Library and Picture Gallery houses an impressive collection of paintings from the 15th to 17th centuries such as Madonna and Angels by Botticelli. Works by Leonardo da Vinci, including early sketches are also featured. Admission is 12,0000 lire.

Shopping
Upscale shops such as Gianni Versace, Prada, Valentino, Giorgio Armani and Fendi, are all part of Milan’s high-fashion shopping scene. While Milan offers a wide variety of shopping opportunities, The Golden Triangle, is one of Italy’s three great shopping streets. But a visit there will prove the notion that luxurious clothes don’t come cheap. Looking for a bargain? Then head for Corso Buenos Aires, a one mile-stretch of stylish shops at affordable prices. You may also find some bargains in the Brera District, located around the Brera museum.

That’s Amore!
As one regular Vitrum exhibitor from the United States said, "There are no bad Italian restaurants in Italy." That being said, you can probably walk into any Italian restaurant and receive a great meal. But, just in case you want a few ideas here is a sampling.

Peck’s Restaurant/Milanese Cuisine
Via Victor Hugo 4
02 876 774
Frommer’s ’99 Italy chose13 of Italy’s "best" restaurants—one of the them, Peck’s Restaurant, is located in Milan. If you want to sample Italian wine, this elegant restaurant has more than 300 to choose from. Prices range from 81,000 to 100,000 lire.

Trattoria Milanese/Milanese Cuisine
Via Santa Marta 11
02 864 51991
Whether you’re looking for a formal or relaxed atmosphere, Trattoria Milanese has two dining rooms for whatever your mood. The family-owned restaurant has been serving Milanese dishes sine 1919. Reservations recommended. Prices range from 51,000 to 65,000 lire.

Malavoglia/Sicilian Cuisine
Via Lecco 4
02 295 31387
Owned by a family of Sicilian origin, this restaurant is known for its fish dishes, including spicy tuna steak and family hospitality. Reservations are required. Prices range from 66,000 to 80,000 lire.

Rosy e Gabriele/Mediterranean Cuisine
Via Sirtori 26
02 295 25930
If you’re looking for a restaurant that stays open late, is fast and efficient, this is the place. Rosy e Gabriele offers a range of pizzas as well as a choice of meat and fish dishes. Prices range from 51,000 to 65,000 lire.

Vecchia Porco/Traditional Italian Cuisine
Via Messina 8
02 313 862
If you’re into pig, you have to stop by Vecchia Porco where pig paraphernalia adorn the walls and windows. The restaurant serves classic cuisine, such as pizza, as well as inventive and specialty dishes. The restaurant is known for its young, lively clientele and reservations are strongly recommended. Prices range from 51,000 to 65,000 lire.

Osteria del Treno/Lombard Cuisine
Via San Gregorio
02 670 0479
If a bustling tavern atmosphere is what you’re after, Osteria del Treno delivers. The restaurant, once a railroad workers club, offers a choice of dishes featuring sausage and ham. Prices less than 50,000 lire.

Other Ethnic Cuisines
If Italian food isn’t your thing, Milan is home to restaurants with roots other than the Mediterranean kind.

Arrow’s/Fish Specialties
Via Mussi 13
02 341 533
The fish lover won’t want to miss this restaurant—but its busy reputation demands you book well in advance. People come from far away to sample the restaurants’ range of fish dishes. Prices range from 66,000 to 80,000 lire.

Porcao/Brazilian Cuisine
Via Abbadesse 30
02 688 3883
Porcao offers diners an authentic Brazilian atmosphere full of bright decor and lots of fun. The restaurant is set in a traditional Lombard farmhouse and visitors feel as if they are in the country, adorned by tropical flowers and tropical fruit. Prices range from 51,000 to 65,000 lire.

Hong Kong/Chinese Cuisine
Via Schiaparelli 5
02 670 71790
Known for its elaborate Canton and Sichuan dishes, Hong Kong offers fast service in a beautiful setting. Prices range from 51,000 to 65,000 lire.

Caffé India/Indian Cuisine
Via Petrella 19
02 294 05870
Caffé India offers a warm and relaxed atmosphere as well as traditional Indian dishes. Prices less than 50,000 lire.

Getting Around
According to Vitrum organizers, the show’s location, just a few minutes from the city center and the main highway routes, make the exhibition grounds easy to reach by car or public transportation. But, others caution that the city’s roads can be very congested and parking can be expensive, making public transportation a better alternative.

Subway
The subway runs from 6 a.m. to midnight. After midnight, a bus service is available that runs the same route as the red line.

Duomo subway station: 02 890 10797

Stazione Central Subway station: 02 669 7032

Trams, buses, trolleybuses
Trams, buses and trolleybuses run from between 4 a.m. and 6 a.m. until between midnight and 1 a.m.

Tickets
Tickets for travel in the city center cost 1,500 lire. The ticket is valid for 75 minutes for several trips on buses or trams or for one trip on the subway.

Taxis
Taxi charges begin at 600 lire and extra charges exist for baggage and late night travel.
You can call a radiotaxi at 02 6767; 02 8585; 02 8388; or 02 5251.

1999 Exhibitors

Achener Chemische Werke
Abrasive Marrose   
Adelio Lattuada
Adi
Agrusa Giacomo
Aisa
Al7 Meipa
Albat & Wirsam
Alfema
Alu-pro
Amig
Antas
Antique Mirror
Antonini Fosco & Figli
Apb Antonio Piazza
Armatec Gmbh
Artifex Gmbh
At
Ata
Atv
Axivetro
Ba.se
Bando Trading
Baretta
BauglasIndustrie
Bavelloni Z.
Bedogni
Belfortglass
Biebuyck
Bohle Italia
Bolla Luigi
Bopp
Bottero Div. Vetro Cavo
Bottero Div. Vetro Plano
Bovone Elettromeccanica
Breton
Brevetti Stendalto
Busetti
Bystronic Maschinen
C.F.R.
C.M.B. Besana
Camaeti
Carollo Arduino
Casma
Ce.di.a.v
Chemetall Gmbh
Chromaline
Cilpak
CMS Isicam
CMS Brembana Macchine
Cofera
Colcom
Copmes Sud
Cos-mec   
Covesa
Curvet
Cutlite Penta
Debalini
Deco’
Delta
Deltaprogetti
Desag
Deublin
Dgt Anlagen Und Systeme   
Diamut
Duezeta
Efco
Elephant   
Emar
Euroglas
F & B Officine
F.S.M Automazioni
Fantasy Craft
Fast
FC
Fenzi
Fir Feltrifici Internaz.
For.el
Forvet
Fosbel
Fratelli Pezza
G.L.A.
G.L.C.
G.T.M.
Gar-seve Carrellificio
Gefix
Gerhard Bodo
Ghines
Gieffe
Exhibitors con’t
Gima
Glass Colors
Glass Service
Glassrobots
Glasstech
Glastar
GMG
Harmonic
Hasal
Hegla
Helios Italquarts
Henkel Spa
Henkel Teroson
Hoaf
H.T. Troplast
Ianua
Idrotecnica
Igus
Imsa Impex
Infochain
Intercal
Intermac
Italmole
Italtrade
Janbac
Job Impianti   
Joma
Keraglass
Kissel & Wolf
Knopp
Kommerling
KSO
Kum Sung
L.M. Srl
La Nova
Lamberts
Lanzetta Aldo
Larius
Lauscha
Le Joint Francais
Lechner
Lema
Lisec Peter
Loo C. & R
Lovati
Lux Elettreomeccanica
M & G
M.T. Forni
Mab Benelux
Mab Masellis
Macotec
Malnati
Mappi
Marabuwerke   
Marker
Marmoelettro-
meccanica
Marval
Masinomont
Meccanica Cambi
Megerle
Messer Italia
Metral
Mole Moreschi
Moretti Forni Spa
MTE
NDS Technicals
Neostucco
Neugart
Neumatrading
Nuova Arzano
Nuova Oxidal
Oberland
Ocmi
Officine Mistrello
Officine S.L.
Olivotto
Omni décor
Optical Surface
Optima
Optima Services
Orobica Plast-gom
Osai
Ot-las
Pavoni Step Automazioni
Pellanda Impianti
Pellini
Pennine
Perego Giancarlo
Polyglass
Pomdi
Pragotecna
Pritema
Profilglass
Exhibitors con’t
Promeco
Pujol
Putsch Meniconi
Quaranta
R.B.M. Italia
R.C.N Engineering
R.I.N.E.T
R.O.
R.S.G. Systems Ltd
RBB
Renato Fattorini
Royal Glass
S.A.G.
S.A.V.E.
S.I.A.P.I.
S.M.A.
Sa.Ca.V Srl
Sama Srl
Samhan Glass
Savam
Schiatti
Schott
Scivision
Scratch & Way   
Sebino Porcellane
Sekima Metallbau
Selas Italiana
Sensormatic
Serindustria
Siglam
Sika Italia
Simec Spa
Sirco
Starlite
Stea Impianti
Stefiglass
Strato
Sulak
Svecia Indusrial System
Synerglass
T.C.
T.K. Tekno Kilns
T.V. Tecniche Vetrarie
Takenaka Engineering
Talamoni Tomasino
Tamglass
Techint
Tecno 5
Tecno Glass
Terruzzi
Tiffany
Tii
Tomas
Tornati Forni
Toyo Industrial
Tremco-Prosytec
Triulzi Cesare
Ulrich Carlo
Uniglass
Unilam
Universal Photonics
USGlass magazine
Valenti
Valmac
Valsik
Verrerie De Saint Just
Verseidag
Vesuvius France
Vesuvius Glasrock
vetreria la piastra
Vetro Color
Vetro e Pol
Vincent Tyrolit
Vismara Officine
Visotec
Vitrablok
Vitreal Specchi
Vitro
Vitrododi
Vitrosep
Wacker-Chemie
Wacker-Chemie Italia
Waterje
Wissmac
Zafferani
Zanetti Macchine


USG

© Copyright 1999 Key Communications, Inc. All rights reserved. No reproduction of any type without expressed written permission.