Volume 35, Number 3, March 2000
a message from the publisher
the industrys home address
This issue about the World Wide Web and its effect on the glass industry, was planned around the debut (finally) of glass.com. Its development has been underway for more than two years now. We take the responsibility for the care and feeding of the industrys home address on the World Wide Web very seriously. After all, no matter what type of glass info you seek, glass.com will be your first stop.
We planned the new website to provide on-target information to all different types of users, including those in the industry, architects, specifiers, consumers, and others with an interest in glass. What makes the site unique is that the information provided is tailored to the users needs. With a variety of locators and buyers guides available, we expect it to prove very helpful to all who use it.
Unique to the site, too, is the Consumer Info Center@glass.com. It allows consumers to search for information and also to ask questions about glass and glass products.
What we didnt expect in our planning was a baptism by fire. But thats what we got on the evening of February 25, 2000. As you may know, the ABC news magazine show 20/20 aired a report on improper installation of windshields. (An in-depth report will be published in the next issue of our auto glass magazine AGRR.)
The producers of 20/20 chose to link its web site to glass.com and the Consumer Info Center@glass.com went to work. By Saturday morning, more than 3,000 people had visited glass.com and our group of experts had answered nearly 1,000 questions from consumersmostly about the safety of their windshields, but some with other concerns as well.
The questions really brought home how important accurate information is in allying fear
and doubt. There were more than 100 questions from people that began with I have a
toddler, or I have babies and Im worried about them being thrown through
the windshield ... Some people had their windshield replaced and wanted to know if
it was installed properly. In fact,
one visitor had hers replaced that morning, by one of the companies shown in the 20/20 report. You
could feel the concern, even through
To tell you the truth, being able to answer the questions as a public service was a thrill. We work so much in paper and on inside industry information that having the chance to help Joe Average learn about glass and proper installations was heart-warming. We plan to expand the Consumer Info Center and provide even more information during the coming months, and appreciate the companies that are helping us with it.
One question we received really stuck out too. It was from an auto glass installer in the South and I promised him I would ask our readers for advice. What do you do, he asked, when youve been trained and you know the right way to do things, but your owner wants you to take short cuts? I need my job, so what do I do?
I told him that was a tough one ... and that Id ask the best experts in the worldour readers. So please let me know. You can e-mail me with comments, suggestions and feedback. Send them to email@example.com.
© Copyright 2000 Key Communications, Inc. All rights reserved. No reproduction of any type without expressed written permission.