Volume 37, Issue 3, March 2002
Show off Your Marketing Savvy by Entering the Second Annual USGlass
The Second Annual USGlass Marketing Awards will recognize those companies that have let the imagination and creativity flow when creating their marketing programs. The first annual awards were a great success so don’t let last year’s winners steal all the glory once again. In fact, last year’s winners, including companies such as
Pilkington, Gardner Glass Products and Allmetal, (see July 2001 USGlass, page
64, for a list of last year’s winners) are undoubtedly already planning what categories they will enter this year. So don’t delay in preparing your entry forms.
Speaking of last year’s competition, companies can learn a great deal from previous winners. For example, judges for the 2001 awards say if you’re planning on entering your company in the “Best Website” category, grammatical errors are a definite don’t as are technical glitches—flaws not seen in the website of Weathershield Window and Doors which took first place in this category in 2001. Ease-of-use and a visually appealing design were just some of the words judges used to describe why Weathershield deserved top honors.
See the information below for everything you need to enter the 2002 Marketing Awards including the list of judges and entry deadlines. Good luck and may the best company win!
• Best Exhibition Booth
• Best Website
• Best “New Look” (Corporate Makeover)
• Best Print Campaign
• Best New Product Campaign
• Best Product (Relaunch or Update) Campaign
• Best Integrated Company/Identification Campaign
• Best Alternative Media (video, audio, etc)
Note: There is no limit as to the number of categories a company can enter.
Deadline and Entry Information
Simply fill out the entry form below and send in the required materials by April 30. Entries in each category must have been created or distributed in 2001 (except for website category).
Announcement of Winners:
Winners in each category will be featured in the July issue of USGlass.
Marketing award winners will be presented with a unique glass plaque during the USGlass First Annual Marketing Conference to be held during Glass Expo Hawaii™ February 6-8, 2003 at the Outrigger Wailea Resort. Winners also receive recognition by peers and in USGlass magazine and other Key Communication publications, and will be asked to make a presentation about their work.
The judges work for those companies (or perform public relations functions for those companies) who were winners in the First Annual USGlass Marketing Awards. They include:
• Jeff Williams, Weathershield Manufacturing
• Bob Leyland, Kawneer Company Inc.
• Mike Descoteaux, E-skylight.com
• Mandy Brame, Gardner Glass Products
• Kathy Ziprik, Metallon Inc.
• Lisa Totino, Allmetal
• Paul Gore, Pilkington
$15 per entry (to cover mailing costs).
Official Entry Form
Please fill out one form for each category you are entering
City____________________________ State_____ Zip_________
Name of person filling out this form__________________________
Please check the category you are entering:
For Best New Look, Best Print Campaign, Best New Product Campaign, Best Product (Relaunch or Update) Campaign and Best Integrated Company/Identification Campaign please include the following with your entry form:
For Best Website please include the following with your entry form:
For Best Exhibition Booth please include the following with your entry form:
For Best Alternative Media please include the following with your entry form:
For questions concerning the marketing awards, please call 540/720-5584, x113.
Deadline: April 30.
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