Volume 40, Issue 9 September 2005
Takes on New Look and Image
Vetrotech Saint-Gobain has announced it is changing its look in an effort to increase its name recognition and improve market share. To this effect, the manufacturer and distributor of fire- and safety-rated glass has introduced a new look and logo that emphasizes its relationship to parent company Saint-Gobain Corp. and Saint-Gobain glass, the business unit to which it belongs.
According to Len Brunette, president of Vetrotech Saint-Gobain, the decision was prompted after a survey of architects and specifiers revealed that while the company was extremely well regarded by its customers, a large portion of its target market was unaware of it as a renowned supplier of fire- and safety-rated glass products.
“We have been a presence in the United States since 1982, but have been marketing our products under our brand name for just five years,” said Brunette. “Consequently, we are considered a ‘new kid on the block,’ despite our vast experience and expertise. We believe that a revision of our corporate identity, which emphasizes our relationship to Saint-Gobain, one of the world’s oldest and most respected glass and building materials manufacturers, is an important step in gaining the recognition our technological advances in the market have earned us.”
The company’s new identity conforms to the corporate guidelines introduced by its parent company in 2001. It is distinguished by the bridge symbol overtop the company name and a bridge-shaped cartouche that serves as a placeholder for the logo.
Vetrotech Saint-Gobain recently moved into a new facility in Auburn, Wash., and has scheduled a ribbon-cutting ceremony for the location on Friday, September 23.
Linetec Becomes Accredited as PPG Certified Applicator
Linetec has announced that it has been accredited as a member of the PPG Certified Applicator Program (CAP). This accreditation certifies Linetec to apply PPG exterior coatings, including Duranar® and Coraflon® Kynar 500®/Hylar 5000® coatings.
“As qualified participants of CAP, our customers have even more assurance that they receive the highest possible levels of quality, reliability and performance,” said Rick Marshall, Linetec president.
“We are committed to continually improving color uniformity and to providing responsive customer service,” added Tammy Schroeder, Linetec marketing specialist. “PPG’s CAP builds on our existing tools with a set of protocols further minimizing the potential for color variance in coatings. Additionally, PPG provides educational and promotional support to help us share this experience with architects, general contractors and glazing contractors in the commercial construction marketplace.”
To become a part of PPG’s CAP, Linetec was required to meet a rigorous auditing process that encompassed all aspects of the coating process. The audit also specifies procedures for the cleaning and pre-treating of metal substrates, paint application parameters and cure schedules and how finished products should be handled, packed and shipped.
Frank Lowe Rubber & Gasket Celebrates 50th Anniversary
Frank Lowe Rubber & Gasket Co. Inc., headquartered in Farmingdale, N.Y., is celebrating its 50th Anniversary this year. The company began operations in 1955 in Queens, with two employees and less than 1,500 square feet. It was purchased by Ira M. Warren in 1975, and now employs more than 45 people in 35,000 square feet. Plans to expand to a new, larger facility are in the works.
“I am thankful for the many special relationships with our customers, suppliers and very special staff. Many have become good friends and valued associates. We are also very proud to say that all of our products are made in the USA,” said Warren about the anniversary.
BEMA No Longer Recommending Comet Bathroom Cleaner
The partnership between the Bath Enclosure Manufacturers Association (BEMA) and Prestige Brands, which sells Comet Bathroom Cleaner, ended recently when Prestige was purchased by a new investment company that was unwilling to continue the relationship.
“Our 12-year relationship with Comet was mutually beneficial, the use of our products increased substantially and millions of Comet samples were placed directly with consumers,” BEMA recently reported. “The association is grateful for Comet’s support over the years and looks forward to welcoming a new partner in the very near future.”
BEMA is now in discussions with Lysol, manufacturer of Basin, Tub and Tile, in regards to participation in its promotional efforts. Chris Birch, BEMA executive director, said a tentative agreement had been reached with Lysol.
BEMA says it is no longer recommending Comet, and members should take necessary actions to remove the recommendation.
LAMATEK Receives“Partner of the Year” Award from Silver Line
LAMATEK Inc. has been named Partner of the Year by Silver Line Building Products of North Brunswick, N.J. Larry Lorton, purchasing manager and Bob McQueen, vice president of purchasing at Silver Line, presented the award at LAMATEK’s facility in West Deptford, N.J. They gave special thanks to the production department “that makes it happen everyday,” said McQueen. Company president, G. Robert Carlson, thanked Silver Line for the recognition and noted that “we are extremely proud of this award.”
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