Volume 40,   Issue 9                                  September  2005

GANA Perspectives

Changes Abound
Glass Week Celebrates 20th Anniversary in 2006
by Lee Harrison

As we approach the 20th anniversary of Glass Week, I am heartened by the way our industry constantly evolves. The glass industry perpetually seeks out new and better ways to conduct business. As this industry-wide evolution continues, the mechanism through which we gain knowledge, network with our customers and peers and the established structure of industry events must also change. The Glass Association of North America (GANA) acknowledges and embraces these changes. In doing so, we recognize that the time has come to re-build and re-establish one of our prime annual events: Glass Week.

A Two-Fold Plan
Our upcoming Glass Week 2006 is built around two central concepts. The first is a conference theme designed to provide a variety of insights and perspectives on one of today’s most pertinent industry topics: “The Global Economy and its Effect on the North American Glass Industry.” This forum promises to deliver valuable, strategic information to help our members meet the challenge of intensifying global competition.

The second is efficiency. By allowing our members to choose specific sessions they wish to attend, we enable them to construct Glass Week around their basic industry needs. 
Glass Week will also offer two registration options: The full five-day event, with all of its meetings, networking receptions, dinner and other functions or an abbreviated three-day packaged event.

A Package Deal
The three-day packages will highlight different aspects of the industry. The three-day package registration options will be divided by primary focus:
1. GANA Divisional Package: Register for the three days that focus on GANA’s divisional activities, including technical committee meetings, marketing and membership and GANA information. Attendees will meet Saturday, January 28 through Monday, January 30 to participate in the divisional meetings. Saturday’s casual reception, Sunday’s 20th anniversary reception, Monday’s Industry-specific general session and Monday evening’s formal dinner and awards banquet are also included.
2. Management Focus Package: Register for the three days that focus on activities for business management. This package is focused on information beneficial to upper-lever executives, CEOs and other top-tier business professionals. Attendees will participate in Sunday’s 20th anniversary reception, Monday’s Industry-specific general session, Monday evening’s formal dinner and awards banquet, Tuesday’s Management-Human Resources general session, the Glass Week golf tournament and Tuesday evening’s golf awards reception.
3. Sales Focus Package: Register for the three days that focus on sales motivation, technique and continuing marketing education. Attendees will participate in Monday’s Industry-specific general session, Monday evening’s formal dinner and awards banquet, Tuesday’s Manage-ment-Human Resources general session, the Glass Week golf tournament, Tuesday evening’s golf awards reception, Wednesday’s Sales general session and break-out sessions and Wednesday’s evening reception.

Even More Opportunities 
These sweeping changes don’t stop there. We have also refined the sponsorship opportunities for Glass Week, which offers exposure for those companies who wish to reach a larger and more diverse audience. These sponsorships are available to any GANA member. 

Make your plans to attend Glass Week 2006, January 28 – February 1, 2006 at the Marriott Laguna Cliffs Resort and Spa in Dana Point (Orange County), Calif. Visit www.glassweek.com to learn more. 

The Author:
Lee Harrison is the president of the Glass Association of North America and the president of Walker Glass Company Ltd. of Anjou, Quebec.


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