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GANAPerspectives
Your To-Do List
Raising the Voice of the Glazing
Industry
by Bill Yanek
“We live in challenging times.” How many times over the past year or so
have we read, written or spoken those words? Every part of our lives has
been affected by the sagging economy, and the glazing industry is certainly
no different.
The ultimate answer to surviving these times lies not in “hunkering down”
or playing defense. Sure, the Glass Association of North America (GANA)
will continue to adjust its operations to meet the current budget environment.
However, we are looking past the horizon. This perspective of being proactive,
is what you will continue to see in 2010 and beyond.
Noted consultant Steven Covey says: “The key to being proactive is remembering
that between stimulus and response there is a space. That space represents
our choice: how we will choose to respond to any given situation, person,
thought or event.”
To help you “choose,” I recommend the following to-do list.
1. GANA: Events. Faced with a difficult business travel environment, GANA
staff worked to bring the GANA Fall Conference to the heartland of the
United States (Kansas City, Mo.) and the event was a huge success. This
important event will remain in Kansas City over the next several years.
Plan to attend in 2010 and beyond.
On March 25-30, 2010 GANA will again deliver Glass Week and the Building
Envelope Contractors (BEC) Conference. This year, GANA will meet jointly
with the Insulating Glass Manufacturers Alliance for what is sure to be
an important industry event. Plan to join GANA at the Paris Las Vegas
Hotel in Las Vegas.
2. GANA: Energy Events. Within every GANA event, plan to attend one of
our energy seminars for the latest on energy’s impact upon the glazing
industry. GANA: Energy Events offer perspectives from industry experts,
policymakers and GANA standard bearers on the crisis, challenge and opportunity
that is energy.
3. GANA: Division Operations. To use a football analogy, GANA Division
Operations is the GANA “ground game.” GANA’s seven divisions continue
to work diligently to support consensus industry standards and provide
education on the latest technological advances and industry issues. GANA
efforts cover the entire spectrum of the glazing industry and GANA provides
a multitude of ways to get involved.
4. GANA: Advocacy. To continue with the football theme, look at GANA:
Advocacy as our “air attack.” In 2010 and beyond, GANA will take on more
robust advocacy. GANA: Advocacy will continue the efforts that the Glazing
Industry Code Committee (GICC) so ably performed in the past and will
build upon those past efforts by more actively engaging on structural,
fire, safety and energy code issues and impacting on industry debates.
5. GANA: Energy Committee. In 2009, GANA formed an Energy Committee. The
committee covers issues such as ASHRAE committee actions, LEED, green
building, sustainability in commercial construction and current energy
policy happenings at the state and federal level. The committee is an
imperative for those affected by all of these issues.
6. www.glasswebsite.com.
If you have not visited the website recently, you are missing out. Here
you can access glass information bulletins, order publications and gain
access (as a member) to division/task group/committee working documents.
More is being rolled out over the next year.
7. Energy Website. The GANA: Energy Website at glasswebsite.com/energy
is your daily portal for articles, information and opinion on the energy
efforts and issues around the world. Add it to your regularly visited
websites as the place to stay current.
8. GANA: Podcasts. This site at glasswebsite.com/podcast
has grown tremendously in the past two years. Interviews, product information,
training and education are all rolled into one in this site visited by
hundreds of thousands of visitors each year.
9. Social Media. In the next year, GANA’s social media efforts will only
continue to strengthen. Check out our information on Facebook and LinkedIn,
and make sure you are following us at twitter.com/glassnation
for up-to-the-second posts.
10. USGlass Magazine. Finally, you can always follow our efforts in this
very magazine. Furthermore, the majority of our members contribute articles,
ads and other information to the Official Publication of GANA. By supporting
USGlass, you are supporting GANA and the industry.
Now that you have your to-do list, let us know what more we can do to
respond to your needs.
Bill Yanek is the executive vice president of the Glass
Association of North America. Mr. Yanek’s opinions are solely his own
and not necessarily those of this magazine.
USG
© Copyright 2009 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.
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