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GANAPerspectives
New Address
GANA’s New Headquarters Brings New Opportunity
by Brian Pitman
As you may have read or heard, the Glass
Association of North America (GANA) moved its headquarters at the beginning
of July this year. Our physical location moved about six miles from southwest
Topeka, Kan., to downtown Topeka. The opportunities created by the move,
though, are a bigger jump than a six-mile relocation.
Of course, GANA members helped out with the new office by providing a
touch of glass. Decorative glazing from Goldray Industries and fire-rated
glazing from Technical Glass Products gives the entrance to the new office
suites a glass-focused, modern approach to office design. Several workers
in the office building housing GANA’s new headquarters have commented
positively on the glass products, many asking to contact GANA members
for potential interior glazing for their own office suites.
In addition to the entrance, glass is featured prominently in the office
in the form of a sign provided by Arch Deco Glass. The sign, which features
the logo of GANA’s management company, Centric Management and Consulting,
is made of decorative laminated glass, with the logo being printed on
the interlayer. Each of these contributions by GANA members make the new
headquarters a welcome office environment.
One of the new features of the headquarters is a fully-operational video
studio, complete with multiple cameras, professional sound, a chroma-key
(“green screen”) environment, studio lighting and new video editing bay.
The studio is being used in the creation of several new items from GANA
and other Centric clients. For GANA, new educational videos and presentations
are being filmed for the launch of a new online education and training
portal in 2011, as well as a new video program for the organization. Portions
of the studio are portable and will be used in the creation of sponsored
video podcasts at various tradeshows and events. Finally, a series of
live video presentations from the studio will occur in 2011 as part of
the burgeoning GANA: Advocacy efforts.
The new GANA headquarters also features enhanced conference space. Educational
seminars for up to 75 people are now possible, as well as smaller board
of director-type events. Centric already has held multiple events for
other clients and is looking to use the facilities to offer AIA presentations
from GANA to local chapters.
As these new services from GANA and its management company continue to
grow, new opportunities are available to you and your company. If you
are interested in the creation of an online presence, social and more
traditional media, online versions of your presentations or more, your
trade association and its management company can help make this happen.
Feel free to contact me at brian@glasswebsite.com
to discuss the possibilities. Membership in GANA does have its benefits.
The new GANA Headquarters is located at 800 SW Jackson St., Suite 1500,
Topeka, KS 66612. Please feel free to drop by if you are in the neighborhood.
We will be happy to show you some amazing products from our members, as
well as what we are doing for our members each and every day.
Brian Pitman is the director of marketing
and communications for GANA. Mr. Pitman’s opinions are solely his own
and not necessarily those of this magazine.
USG
© Copyright 2010 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.
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