Architects’ Guide to Glass
M'm! M'm! Glass!
Campbell’s Soup Employee Services Building
Gets Glass Overhaul
by Katie Hodge
Camden, N.J., is seeing things in a new shade of red. The
home of famous food brand Campbell’s Soup has updated its employee services
building with all different shapes, shades and types of glass. Both the
interior and exterior of the building needed updates, a new entrance and
modernized facilities. The 80,000-square-foot building now houses amenities
and meeting facilities.
Campbell’s initiated an architectural design competition and KlingStubbins
in Philadelphia ultimately walked away with the job. Design principal
Tejoon Jung tried to focus the project around Campbell’s needs.
“The way we approached the design [with the idea] was that we needed to
establish a new front door. It has to project an image externally to the
city and internationally. Internally it should embody the pride that the
employees felt with the company and the product line,” says Jung. “We
established a large window which serves as a welcoming and a bold statement
toward the city with a very transparent glass façade and a big
red wall that we call the branding wall, which features super graphics
of the Campbell’s logo.”
One unique characteristic that makes the Campbell’s Soup building stand
out is the wide array of products and brands used in the design.
“This project had 10,000 feet of Schuco curtainwall. The glass was predominantly
Viracon VE12M,” recalls Jerry Moser, director of sales for the contract
glazier, R.A. Kennedy & Sons in Philadelphia. “Intermittently the
architect placed 1 ¼-inch laminated insulating units that represented
four of Campbell’s brand colors: red being Campbell’s Soup, green for
V8 Splash, blue for Swanson and yellow for Pepperidge Farm.”
In addition, the building also features another 12,000 feet of curtainwall
that was an add-on stem system.
“There was also 12,000 feet of curtainwall from Schuco that was basically
a stem applied to structural steel. This was the main north elevation
of the building at the front,” continues Moser. “It included 13/16-inch
low-iron laminated glass by Viracon and it provided a super-clear view
of the main interior glass feature wall, which was red.”
The glass feature wall displays the Campbell’s logo in the specific red
color for which the company is known
“The feature wall was about 4,500 square feet of custom color red back-painted
glass and was supplied by a Northeast glass supplier,” says Moser. “All
four sides of the wall were structurally glazed to an aluminum sub-frame
and then shop-applied to medium-density fiberboard, which is a very flat
Oldcastle BuildingEnvelope™, based in Santa Monica, Calif., fabricated
the shelving and 4,000 square feet of interior ½-inch, clear tempered
and low-iron entrances and sidelites, including 70 doors.
“This includes [Oldcastle’s] display cases which are under the red feature
wall and hold pieces of Campbell’s corporate history including old pictures
of their building, old Campbell’s Soup cans and labels,” explains Moser.
C. R. Laurence Co. Inc. based in Los Angeles provided the stainless steel
cable systems for shelving that holds Campbell’s memorabilia.
The project took a great deal of coordination to reach the finished goal.
“The discussions and meetings all went very smoothly. It was critical
to the success of the project,” says Paul Marchese, project architect
for KlingStubbins. “The approach was a team approach so working out details
and making the design intent a reality was important.”
“It truly was a team effort. Fortunately, Tom Kennedy handled the coordination,”
says Moser. “It’s definitely a job where you appreciate the architect’s
As every company knows, with the economy floundering cost is always important.
Being able to get the desired look within budget meant making some creative
“We were trying to figure out ways to maintain the transparency that would
remain cost effective,” says Jung. “The project didn’t have the budget
to use spider fittings and things like that. We had to test out different
systems that were within the budget.”
One of a Kind
With the perfect mix of products the building has now been retrofitted
for a new age of brand awareness and energy-conservation. The design needs
of Campbell’s were met and the companies involved in the building are
proud to say that they were part of making this facility “M’m! M’m! Good!”
Katie Hodge is an assistant editor for Architects’
Guide to Glass magazine.
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