Look Out, Browsers!
Decorative Division Website Adds New Features
by Brian K. Pitman
At the beginning of summer last year, the
Glass Association of North America’s (GANA) Decorative Division launched
its official consumer website at www.decorativeglazing.com.
The website features several types of decorative glass, a web gallery
and technical information for architects, designers and specifiers looking
to add excitement to their projects with decorative glazing products.
The release coincided with last year’s NeoCon conference in Chicago, and
the response was enormous. The site offered a treasure trove of information
and design possibilities to the general public, and sought to educate
on the correct terms and names for the ever-growing types of decorative
In January of this year the division added new information to the site
as part of an aggressive strategy to build up the site with several new
features throughout 2011. The first of these features is the availability
of several product brochures from the manufacturers and suppliers in the
division. A basic company profile with photo gallery, product names and
contact information has been a feature of the site since its launch last
year, but the division decided to offer downloadable (and e-mailable)
product brochures as a way of giving designers and architects a “one-stop-shop”
for learning more about products. This feature allows browsers to look
through each company’s marketing literature to find the right type of
products at their leisure. Furthermore, each member company posting brochures
has the opportunity to update the brochures throughout the year, with
several planning to offer seasonal product brochures. This increases the
variety of information on the site in different seasons of the calendar.
An “industry news” feature is being launched early this year as well,
with decorative glazing companies posting press releases to the site.
Other new features coming to the site include product and instructional
videos, online AIA-accredited presentations, an enhanced product gallery,
downloadable apps and more. Additionally, GANA will be attending the NeoCon
conference again this year and will offer presentations and other video
reports from the conference and exhibition on the site.
Work continues on GANA’s relaunch of the consumer site for the GANA Mirror
Division at www.mirrorlink.org.
The site, which was featured in a nationwide article published in several
large newspapers discussing the resurgence of mirrors in interior design,
offers tips for cleaning, handling and installing mirrors, as well as
tips in choosing from the enormous selection of edges, colors and types
of mirror in a design. The relaunch also will feature the release of the
Mirror Division’s updated signature publication, Mirror: Handle with Extreme
Care. This publication has circulated throughout the design industry for
more than two decades. Look for the relaunch and the updated publication
later this year.
Finally, if your company creates decorative glazing products and you want
to join an organization that is rapidly defining the standards for the
decorative glazing industry, check out GANA at www.glasswebsite.com.
We would love to have you as a member, and to help your company succeed
in this exciting segment of the industry.
Brian K. Pitman is the director of
marketing and communications for GANA. Mr. Pitman’s opinions are solely
his own and not necessarily those of this magazine.
© Copyright 2011 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.