Volume 46, Issue 2 - March 2011

GANAPerspectives

Look Out, Browsers!
Decorative Division Website Adds New Features
by Brian K. Pitman

At the beginning of summer last year, the Glass Association of North America’s (GANA) Decorative Division launched its official consumer website at www.decorativeglazing.com. The website features several types of decorative glass, a web gallery and technical information for architects, designers and specifiers looking to add excitement to their projects with decorative glazing products. The release coincided with last year’s NeoCon conference in Chicago, and the response was enormous. The site offered a treasure trove of information and design possibilities to the general public, and sought to educate on the correct terms and names for the ever-growing types of decorative glazing products.

In January of this year the division added new information to the site as part of an aggressive strategy to build up the site with several new features throughout 2011. The first of these features is the availability of several product brochures from the manufacturers and suppliers in the division. A basic company profile with photo gallery, product names and contact information has been a feature of the site since its launch last year, but the division decided to offer downloadable (and e-mailable) product brochures as a way of giving designers and architects a “one-stop-shop” for learning more about products. This feature allows browsers to look through each company’s marketing literature to find the right type of products at their leisure. Furthermore, each member company posting brochures has the opportunity to update the brochures throughout the year, with several planning to offer seasonal product brochures. This increases the variety of information on the site in different seasons of the calendar.

An “industry news” feature is being launched early this year as well, with decorative glazing companies posting press releases to the site. Other new features coming to the site include product and instructional videos, online AIA-accredited presentations, an enhanced product gallery, downloadable apps and more. Additionally, GANA will be attending the NeoCon conference again this year and will offer presentations and other video reports from the conference and exhibition on the site.

Coming Soon
Work continues on GANA’s relaunch of the consumer site for the GANA Mirror Division at www.mirrorlink.org. The site, which was featured in a nationwide article published in several large newspapers discussing the resurgence of mirrors in interior design, offers tips for cleaning, handling and installing mirrors, as well as tips in choosing from the enormous selection of edges, colors and types of mirror in a design. The relaunch also will feature the release of the Mirror Division’s updated signature publication, Mirror: Handle with Extreme Care. This publication has circulated throughout the design industry for more than two decades. Look for the relaunch and the updated publication later this year.

Finally, if your company creates decorative glazing products and you want to join an organization that is rapidly defining the standards for the decorative glazing industry, check out GANA at www.glasswebsite.com. We would love to have you as a member, and to help your company succeed in this exciting segment of the industry.

Brian K. Pitman is the director of marketing and communications for GANA. Mr. Pitman’s opinions are solely his own and not necessarily those of this magazine.



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