Movers & Shakers Meet in the Midwest
A Preview of Glass Expo Midwest™ 2011
by Megan Headley
Looking for an edge against the competition in 2011? How
about networking to learn from those colleagues likewise interested in
bettering their businesses in the year ahead? Better yet, how about taking
in a couple of seminars on the topics most of interest to your customers?
Or maybe it crossed your mind that some one-on-one-time with suppliers—the
ones you’ve used for years and those popping up with brand new products—might
give you the know-how to draw in more customers?
How about all of the above?
Attendees of Glass Expo Midwest™ 2011 can expect to find networking opportunities,
top-notch education and personal attention from trade show exhibitors.
The event will take place for its 17th year on April 7-8, 2011, at the
Indianapolis Marriott East in Indianapolis.
In addition to the business benefits, show organizers are throwing in
a bit of fun with a variety of door prize offerings. Attendees have the
opportunity to earn gifts just for attending as prizes will be given away
every other hour, on the hour, during the trade show hours on the show
floor. Winners must be present to win the items being given this year,
including big-screen TVs, cameras and iPods. One lucky attendee will walk
away the winner of a BARKOW Cargo Van Glass Carrier courtesy of F. Barkow.
This year’s Glass Expo Midwest will feature seminars on a variety of the
latest trends of interest to the glass industry. Among those trends is
building information modeling (BIM). Architects are using 3D modeling
software to allow planners, designers, manufacturers, contractors, glazing
subcontractors and owners to work from the same object-related database.
During “BIM: How It’s Shaping the Future,” Expo attendees will learn from
a BIM expert how to use this new technology to better the bottom line,
streamline projects and more. Active glazing is another such trend. During
the session on “New Dynamic and Solar Glazing,” attendees will learn just
how their business fits into these new opportunities, as it will review
dynamic electrochromic glass performance characteristics and the benefits
to glazing contractors.
For a comprehensive overview, the two contract glazing updates will offer
glaziers an economic forecast as well as tips for proper construction
for watertight curtainwall by expert speakers. After all, to remain competitive
in this dynamic environment, glaziers need to know what will affect their
businesses in the year ahead.
The presentations will also provide some general product information.
To help know just what types of products architects are looking for, so
that glazing contractors can help to educate them on options, the expo
will feature a seminar titled “What Do Architects Want?” “Selling Security
Products: What You Need To Know” will feature a panel of experts discussing
how to properly sell the benefits of security products, advanced security
options and the relationship between film, glass and glazing. And in a
presentation on “Proper Application of Mirrors,” attendees will hear some
of the top tricks of the trade to make this portion of business run smoothly.
Several general business seminars also will be offered. Attendees will
learn what is being predicted in terms of growth in the Midwest during
Michael Collins’ seminar, “Economic Overview and Industry Outlook.” Collins
is an investment banker with a focus on the door and window industry,
an area in which he conducts extensive research. He publishes the Window
& Door Industry Benchmark Survey, conducts semi-annual industry updates
webinars and writes a monthly article for Door & Window Manufacturer
To help build business during boom or bust, every company should have
an up-to-date marketing plan. Since today’s marketing is much about providing
information through a community, show organizers are offering information
on using these online tools to benefit bottom lines in the seminar “E-Marketing:
The Future of Promotion.”
An Extended Stay in Indy
Once the show is over, Indianapolis offers plenty of opportunities to
unwind. Indy, “America’s most walkable city,” has some of the most beautiful
architecture in the Midwest and with the event’s location close to downtown
there is something for everyone. Located just minutes from downtown, the
Indianapolis Marriott East offers all the amenities essential for a relaxed
stay. It also is located near the Indy Motor Speedway, home of the Indianapolis
500 and Allstate Brickyard 400 and MotoGP.
Of course, Indianapolis is home to much more than just the Indy 500, though
it’s certainly a favorite to race fans. It’s a place where you can take
in the latest exhibit at the one of the country’s 10 largest and oldest
general art museums, the Indianapolis Museum of Art. Cultural events,
such as the Indianapolis Symphony Orchestra performing at Hilbert Circle
Theatre or a visit to Indiana Repertory Theatre to experience the best
in professional regional theatre in the heart of downtown Indy, can be
enjoyed on any given evening. Foodies can appreciate the multitude of
options in Indianapolis, such as the award-winning Goose the Market, ranked
by Bon Appetit as one of their Top 10 U.S. sandwich shops, and St. Elmo
Steak House home of the hottest meal in the world, as declared by the
Travel Channel. There is something for everyone in Indy, and for every
Midwestern glass shop at Glass Expo Midwest.
F. Barkow Donates Glass Rack to be Given Away at Glass
Expo Midwest 2011
In addition to hard-hitting educational seminars and a comprehensive floor
plan, attendees of Glass Expo Midwest 2011 automatically have the chance
to win a multitude of door prizes. A top featured item is the BARKOW Cargo
Van Glass Carrier, which will be given away to one lucky attendee (winner
must be present to win). F. Barkow donated the all-aluminum glass carrier,
which holds a $1,520 value. Also an exhibitor at the event, the company
will show its complete line of products in booth #200.
Share with Your Customers
Next time you’re meeting with customers, give them an extra hand by letting
them know that Glass Expo Midwest offers educational opportunities from
which they too can benefit.
USGlass sister publication Door & Window Manufacturer (DWM)™
magazine will once again host Fenestration Day™, its line-up of fenestration-related
seminars, on April 7, in conjunction with Glass Expo Midwest.
for more information about, and to register for, Glass Expo Midwest™ 2011.
© Copyright 2011 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.