Volume 47, Issue 5 - May 2012

feature


Texas Time

Glass TEXpo™ Meets Rave Reviews

Scan the Microsoft Tag at right to view a video of Sandra Tovar’s acceptance of the Lou Green Award on her father, Claudio Gonzalez’s, behalf. Get the free mobile tag reader at http://gettag.mobi.


Glass TEXpo is known as the “Best Little Glass Expo in Texas,” and this year it was just that, when attendees and exhibitors gathered in San Antonio, Texas, April 12-13 for two days of education, networking and more. The event was held at the El Tropicano Riverwalk Hotel.

Education Time
The event opened with a welcome from Deron Patterson, vice president of the Texas Glass Association and senior account manager for PPG Flat Glass, Jerry Wright, president of the Texas Glass Association and AAA Glass & Mirror Co., and Debra Levy, publisher of USGlass magazine.

They were followed by David Crowe, chief economist for the National Association of Home Builders in Washington, D.C. Crowe offered an optimistic look at the current and forecasted economic and housing market.

“2012 will still be the stage setter—the year of getting our act together,” he said. “2013 will be more robust.”

Mehran Arbab, director of glass science and technology for PPG Industries, gave a keynote address titled “Glass Buildings - Partnerships in Innovation,” later in the day.

He addressed a number of topics, including daylighting.

“Daylighting is more than windows within a room,” Arbab told attendees. “We need to also have the ability to disperse light within a room.”

He also discussed customer choice. “Having a portfolio customers can choose from is important for the different regions,” said Arbab.

Rodney Wellborn of Oldcastle BuildingEnvelope in Santa Monica, Calif., provided a presentation about impact-resistant glazing systems and what must be considered when selecting these when working with the International Building Code.

Jeremy Kaeding of Sage Electrochromics in Faribault, Minn., offered a look at the solar market and what’s in the future for this area.

Bernard Lax of Pulp Studio in Los Angeles addressed decorative glass and its many uses, along with a look at past pitfalls and how to avoid them.

Arlene Stewart with AZS Consulting and Tracy Rogers with Quanex Building Products offered their views on the green industry.

When it comes to green claims, Stewart told her audience that “whoever is marketing the material has to have substantiation before the ad runs.”

“When it comes to communicating, any qualifications or disclosures have to be clear. It’s what you don’t say that can get you into trouble,” added Stewart.

Doug Burns of Don Young Co. in San Antonio provided a seminar about expanding into the window replacement market as an add-on to glass sales.

In a session titled “Facebook + Twitter + Groupon! Oh My!” Levy discussed the value of social media marketing and how to combine a company’s social media content with sharing through social networks to create marketing results.

Felix Lopez of the Texas State Energy Conservation Office addressed energy codes in the state and how they pertain to commercial windows, residential windows and issues of enforcement.

USGlass columnist Lyle Hill, managing director of Keytech North America, led a seminar about proper break-even analysis. He stressed how crucial it is for a company to know its break-even point—and how to calculate what this is through detailed analysis.

Award and Honors
During the event, the Texas Glass Association, which co-sponsored Glass TEXpo™ with USGlass magazine, presented its Lou Green Award posthumously to Claudio Gonzalez, founder and longtime president of Harlingen Glass in Harlingen, Texas. His daughter, Sandra Tovar, accepted the award on his behalf.

In addition, one lucky attendee, Roberto Ramirez of Quality Reflection Glass Work in Laredo, Texas, was the winner of a steel A-frame glass cart, courtesy of Unruh Fab.

Attendee Takeaways
Several attendees offered their thoughts to USGlass as the event came to a close.

“I was impressed with the quality of the exhibits and the seminars. I learned a lot,” said Monica Duncan of Dallas-based Alpha Glass & Mirror Co. Inc.

“The electrochromatics are probably the products I knew least about, and the session we had [about that] was very informative,” said Rick Churchill with B&B Glass Inc. in Dallas. “Also some of the forecasts with where the market is going with those products were very helpful.”

The Glass TEXpo is a biennial event and will be held again in 2014. Next year, USGlass will co-sponsor Glass Expo Northeast March 7-8, 2013, at the Hyatt Regency Long Island at Wind Watch on Long Island, New York. In addition, Glass Expo Midwest is scheduled for the fall of 2013, though the dates have not yet been officially announced.



USG
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