Volume 48, Issue 1 - January 2013

feature

Long on Education
Two Days on Long Island Gets You All You Need to Better Your Business
by Ellen Rogers


What will spending two days on Long Island get you in 2013? How about knowledge, education and know-how to help you in your everyday glass-industry profession. Plan your trip for March 7-8 and take advantage of top-notch glass-industry education, networking, product launches and more, when Glass Expo Northeast™ (GENE™) ’13 returns to Hauppauge, N.Y. Sponsored by the Long Island Glass Association, USGlass, the Architects’ Guide to Glass & Metal and Window Film magazines, GENE will take place at the Hyatt Regency Long Island at Wind Watch Hotel & Golf Club.

Listen and Learn
GENE is the region’s largest conference and trade show dedicated to the architectural glass and metal industry. Qualified customers and prospects can view the latest products and services in the industry. Following the show’s past successes, GENE ’13 will once again take place in the centrally located town of Hauppauge. The two-day event will include a trade show filled with the industry’s newest products and developments, as well as a seminar program covering topics pertinent to glass and glazing professionals. This year’s educational track includes general business sessions, updates on techniques and products from industry experts and much more. Speakers include many industry veterans such as Roy Cannon, director of technical services for Pecora and a representative from PPG Industries; David Warden, brand manager, EnerGfacade product line for YKK AP; Dr. Helen Sanders, vice president, technical business development for SAGE Electrochromics Inc., as well as other internationally known expert speakers including Kelly McDonald, president for McDonald Marketing.

Products … and More Products
Trade shows always draw a big crowd, and the one taking place as part of GENE ’13 is no exception. Exhibitors will feature many of their latest developments. From windows to glass, hardware, tools, supplies and much more, attendees will find plenty of products.

Home Away From Home
The Hyatt Regency Long Island at Wind Watch Hotel and Golf Club is the host hotel for GENE ’13 and is located on one of Long Island’s highest points. Panoramic shots of the golf course as well as the entire north shore of Long Island are just a few of the benefits attendees will enjoy. In addition, shuttle service is available from the hotel to and from the train station and Islip airport, though reservations are highly recommended.

The hotel is offering a discount room rate of $109 USD per night, per single/double occupancy, plus tax. This discount rate is available until February 14, 2013 on a first-come, first-served basis. To book your room, call 888/421-1442 and mention you are with the Glass Expo Northeast.

Register Early and Save
Pre-registration is currently available until end of business on Friday, February 15, 2013. By registering in advance attendees can save on registration fees and avoid long lines on show days. In addition, members of the Long Island Glass Association and subscribers of USGlass magazine who are not industry suppliers and pre-register by February 15, 2013, will receive a free attendee registration (a $79 value). This offer does extend to all employees of your company. To learn more about Glass Expo Northeast or to register, visit www.usglassmag.com/gene.

Seminar Spotlight
The Glass Expo Northeast seminar program has something for everyone. Here’s a look at what to expect from this year’s event.

Thursday, March 7
9 – 10 a.m.
Architectural Industry’s New Products; Sealants and High Performance Insulating Glas
s
For everyone in the industry, this is one informational session not to miss. This seminar will touch base on the new types of sealants and updates pertaining to high performance/insulating glass for the architectural industry. Learn the latest and how it can apply to your business today.
Speaker: Roy Cannon, director of technical services for Pecora and a representative from PPG Industries.

10 – 11 a.m.
Electronically Tintable Glass as an Architectural Enabler

Electronically tintable glass allows the building façade to become dynamic, changing the transmission of the sun’s heat and light in response to the exterior environment and the needs of the building’s occupants. By modulating the visible light transmission and solar heat gain coefficient from highs of 62%T and 0.48 to lows of less than 3%T and 0.09 respectively, dynamic glass provides both energy savings and enhanced thermal and visual comfort to the building occupants without obstruction of view.

The availability of such a product technology provides architects with a tool that can expand design possibilities and enable the creation of exceptionally energy efficient and comfortable daylit spaces that would otherwise not be possible. Come learn from our expert speaker as she describes and expands on electronically tintable glass and its variety of uses.
Speaker: Dr. Helen Sanders, vice president, technical business development for SAGE Electrochromics Inc.

11:15 a.m. – 12:15 p.m.
The Three Most Important Things!

After 43 years in the glass and metal industry, Lyle Hill thinks he may have finally figured out the three most important things you can do to achieve success for yourself both professionally and personally. Find out for yourself what Hill thinks these three things are and whether or not his opinions and advice can be of benefit to you in your ongoing career development.
Speaker: Lyle Hill, managing director for Keytech North America.

1:15 – 3 p.m.
Keynote Address: Understanding the Customer of the Future
Market trends are changing. The person who has the final buying power no longer lives at a home with a white picket fence, 2.5 children and a dog. How do you define your customer? This is a great question--and one that will determine the future success of your business. Learn how to build business with people not like you. Kelly McDonald is a recognized expert on multicultural marketing and business trends and has been well received when featured in other recent glass events.
Speaker: Kelly McDonald, president for McDonald Marketing.

4 – 5 p.m.
Demonstration of a Proper Mirror Application

You’ll see the safe and proper way to install mirror. Hear some of the top tricks of the trade to make this portion of your installations run smoothly. Learn some of the pitfalls to avoid and how to tackle the job correctly the first time around to ensure no calls, aside from compliments, come back to your shop. Demonstration located on the trade show floor.

Friday, March 8
9 – 10 a.m.
Fenestration and Today’s Energy Codes and Green Standards

If your company wants to comply with current codes/green standards, you don’t want to miss this seminar. During this hour, topics to be discussed will include: current code changes, green standards, steps to pre-qualify thermal performance for upcoming projects, how to determine when to use performance results on NFRC sizes and projects and the use of performance with aluminum commercial fenestration.
Speaker: David Warden, brand manager, EnerGfacade product line for YKK.

9 – 10 a.m.
Facebook + Twitter + Groupon! Oh My!

This presentation will discuss the value of Social Media Marketing (SMM). Learn how to combine your company’s social media content with sharing through social networks to create targeted marketing results. Become more than just an “updater;” create stronger bonds with customers, increase your website traffic, enhance customer services levels, and much more, all by placing emphasis on SMM.
Speaker: Deb Levy of Key Communications Inc.

10 – 11 a.m.
Understanding and Selling Photovoltaics in the Glass Industry

From airports, to hotels and hospitals, daylighting, energy-efficiency and being a net zero building are current demands. Learn what your glazing options are, the variety of applications available, the significant energy reduction you can provide to clients and how to help them realize the value. Expand your current knowledge on BIPV in the building envelope so you can generate new sales and be part of this emerging technology.
Speaker: Nick Bagatelos, president for BISEM Inc.


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