Time to Tune In
Membership Value As Seen Through TV
by Ashley M. Charest
Since the first television came into our homes, we have
seen our lives played out through a tiny box in our living room (or every
room in the house). The shows we watch have either rang true for the political
climate, world views or just how our lives were shaped at any given time.
Believe it or not, the Glass Association of North American (GANA) and
its membership can be viewed through a number of television shows as well.
Known as the only TV series in history to give equal time and billing
to its six lead stars, Friends took us through ten seasons and the lives
of six people living in Manhattan. By the end of the series, fans came
to think of the actors as friends and were truly invested in their lives.
GANA membership allows for networking with each otherís peers, customers
and clients. Becoming invested in the association, your membership allows
you the opportunity to interact on a regular basis with industry greats,
with many of our members thinking of themselves as friends, as opposed
to business contacts.
The Today Show
Created as the first of its kind, The Today Show educated us about what
was happening in our backyard, and around the world. With constantly changing
formats and anchors, the idea of the show has remained the same, and has
created spin-off shows on almost all major networks. Education is a key
part of our mission at GANA. Whether you attend the GANA annual and fall
conferences for technical and business presentations, the GANA Building
Envelope Contractors (BEC) Conference for glazier knowledge, or the GANA
roundtables to discuss items important to your market area, we are committed
to providing the most high-quality presentations, but also like to mix
fun and networking into it.
Creating a fictional U.S. Government, the series is centered on the West
Wing of the White House, and the policy creation that stems from all forms
of government. GANA has its own areas where policy making comes into play
through the Glazing Industry Code Committee, the Energy Divisionís Governmental
and Regulatory Affairs Subcommittee, the Flat Glass Manufacturing Divisionís
Environmental Committee and the ASHRAE Task Group. Each of these groups
work on codes and standards that directly relate to the glass and glazing
industry, representing our members and the industry through the constant
stream of submittals, comments and actions.
Still shown on TV, this fast-paced show takes place in the 1960ís era
of three martini lunches, advertising pitches and making a name for your
product. GANA helps its members market both individual companies, along
with the industry as a whole. Look online at www.glasswebsite.com, where
each member is provided with a complimentary member profile, with those
profiles being researched thousands of times each year by contractors
wanting information and proposals. GANA also represents the industry by
staging booths at trade shows such as AIA, GreenBuild and NeoCon, along
with attending other industry association conferences and events.
Think about your favorite TV show. Does it parallel your
life or can you see our industry in the plot line? Like the old TV game
shows say, youíve got to play to win, so join GANA and take advantage
of the benefits too numerous to list. We promise that at the beginning
of your membership youíll feel like a Survivor and in the end it is All
in the Family.
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