Volume 6, Issue 6, November - December 2002

IWFA Update
    Ed Golda

A New Term

Well, meet your new president. I am honored that the board of directors has elected me.

My History in Film
For those of you who don’t know me already, let me give you a little background. I started in this industry in September 1979, under-capitalized but eager to go after my new adventure. I learned about the industry with the liquid flow-on method but quickly moved into tinted films. I started in the flat glass market, but slowly moved into the automotive and commercial markets. I knew customers would like to protect their goods from fading; I did not think concerns about heat would be the biggest catch. My friends all told me I would fail and that Michigan was not like Florida or California, but on I went. 

What a ride it has been. I know what it’s like to sell, install, order products, precut tomorrow’s jobs and the million other things tinters must do. Slowly, after surviving yet another winter, I knew I had to grow my business or I would have just created a job rather than a real business. 

I have experienced all the fears, from hiring my first sales person (who, by the way, has been with us for more than 20 years) to increasing the installation department to hiring my first office person, while adding to an overhead I did not think I could afford. The desire to build a business to work on—not just to work in—kept me going. The lines of credit, second mortgages and discussions with my wife about our financial security were all obstacles I thought were insurmountable. 

I love this business. I know that this industry, just as all other industries, has its own set of problems. However, our products appeal to the high-end customer. So, in both good and bad times, we will survive. But we do need to get better. We need to get smarter. We need to be the best, so we don’t have to always go back to price as the deciding factor.

My Future as President
So this leads me to why I accepted this position with the International Window Film Association (IWFA). There are a couple of reasons. First, I sat on the outside of our association for many years. Though I was always a member, I did not participate. So last year I decided to get involved. Let me tell you, a lot of people are working very hard behind the scenes to keep us in business. From looking out for legislative issues so we can keep on tinting, to spreading the news of our products and their benefits to anyone who will listen, to the IWFA’s newest programs of education and accreditation, these people (mostly volunteers like myself) just want to give back to the industry they love.

Goals
During my term in office I would like to continue with all these existing programs and expand the education program even further. 

I am open to your suggestions, so please send me an e-mail at EdGolda@aol.com, or call or write—but do communicate, and I will try to help. One thing I do know for sure is that some of the best companies in our field are proud members of the IWFA. 


Ed Golda is president of Michigan Glass Coatings of Auburn Hills, Mich., and the new president of the IWFA for 2003.


WINDOW FILM

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