Volume 9, Issue 4                                      July/August  2005

DEAR READER
        BRIGID O'LEARY


Past, Present and Future 

As has been the case in three of the last four issues, I’d like to start this issue’s column with a little about my life and how it now revolves around Window Film magazine. Bear with me. I’ll be brief. 

I went to my 5-year college reunion recently and had the opportunity to participate in the writers, artists and artisans exhibit. I had one half of an eight-by-ten foot table to display my writings, and, of course, I brought a couple issues of Window Film magazine with me. 

We were required to hang around for a bit to “answer any questions the audience may have.” Boy, did they have questions. While some asked me how I’d gotten into the field and others asked me what my major was, quite a number of them also asked me about window film itself. Many wanted to know what it was and what it did. It was a great feeling to be able to articulate what window film is and what it does and have these alumnae understand and—in at least one instance—know what I was talking about and have had experience with it, too. 

In addition to getting to teach others about my area of interest, it was also a time to learn—to learn from the members of the classes of 1940, 1945 and 1955 who attended and shared with us more recent graduates their experiences: at the college (Randolph-Macon Woman’s College, a private, single-sex institution in central Virginia), as mothers, as professionals, as women. For four intense days, I got to learn about the past, reconnect with the present and be inspired for the future. 

Don’t worry, I haven’t gotten off on a tangent from which there is no return.

Learning about the past, connecting with the present and preparing for the future can happen at any time, in any place, for any reason. For many window film companies on the coast, the start of hurricane season may have prompted some of the same introspection. People—consumers and industry professionals alike—have learned from the four hurricanes that pummeled Florida last year. Everyone is connecting or reconnecting with what they have; what they have rebuilt, what they have lost, what they want to protect in the now and are inspired to prepare for the future. In this issue we look at what the past and present hurricane seasons are doing to film sales along the coast (see Blowing in the Wind, pg. 14), as well as an equally important aspect: attachment systems and just what goes into using them.

Also in this issue we visit the recent past—the third annual web guide (see the Third Annual Web Guide, pg. 24), your resource for all that is window film on the Internet. Though it hasn’t been around very long, the Internet is certainly a feature of the present that is shaping the future. Of course, 30-plus years ago few could have known just what window film would mean to society today, much less the Internet, and who knows what technology—or severe weather systems—we will be visiting or revisiting in future pages of Window Film magazine?          WF

Brigid O’Leary is the editor of Window Film magazine.

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